... AI is changing who influences decisions that drive growth. As AI democratizes customer and market insights, marketing’s future relevance will depend on translating signals into decisions that drive growth. CMOs must strengthen marketing’s influence, protect decision rights and build the capabilities ...
Analyst(s): Sharon Cantor Ceurvorst | Amy Abatangle
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... Insights Already a Gartner client? AI’s most impactful use cases aren’t about incremental productivity, as they unlock new revenue streams, disrupt markets, and redefine what’s possible. Product leaders who focus solely on operational efficiency are poised to lose the AI race, and the future belongs to ...
... use cases, distinct from personal or process agents. Enterprise application leaders evaluating such AI agent solutions must assess organizational and market readiness to introduce role agents into their core business functions. Overview Introduction Description Benefits and Uses Risks Adoption Rate Recommendations ...
Analyst(s): Jason Wong | Helen Poitevin | Lacy Lei
... complexity. At a Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Gartner Insights Abstract ...
Analyst(s): Jeff Cohen | Eric Schmitt | Rebecca Martin | Benjamin Bloom | Irina Guseva | Tia Zervas | Julian Poulter | Isoke Mitchell | Adam DeJoy
... software vendors. Vendors that remain dependent on batch pipelines will introduce unacceptable latency into multistep AI workflows and face accelerating market share erosion. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...
... Industrial OEMs possess a first-mover advantage in autonomous operations across asset-intensive industries. However, long-term value and future market leadership will accrue to technology product and service providers who combine industrial AI, physical AI, orchestration and workflows to deliver trusted ...
Analyst(s): Sruthi Nair | Scot Kim | Nicole Foust | Jonathan Davenport
... Gartner First Takes Fresh insights on emerging trends D&A leaders face a growing range of ontology offerings in the market. Microsoft’s Fabric IQ updates aim to give agents the business context to make faster, more informed decisions in real time. The key question is whether these capabilities are mature ...
... Gartner First Takes Fresh insights on emerging trends Tech product and service leaders should treat news of AMD’s plans to acquire World Labs as a market-development opportunity, not merely a chip-supplier relationship. Use the acquisition to influence AMD’s product roadmaps and become an orchestration ...
Analyst(s): Murat Önder | Nick Ingelbrecht | Kiumarse Zamanian | Tuong Nguyen | Sushovan Mukhopadhyay | Mike Fang
... Access Insights Already a Gartner client? The unified communications market is forecast to yield low-single-digit growth over the next two years as communications and meetings solutions experience continued saturation. This update features refreshed exchange rates; the underlying assumptions are unchanged ...