... AI is changing who influences decisions that drive growth. As AI democratizes customer and market insights, marketing’s future relevance will depend on translating signals into decisions that drive growth. CMOs must strengthen marketing’s influence, protect decision rights and build the capabilities ...
Analyst(s): Sharon Cantor Ceurvorst | Amy Abatangle
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... use cases, distinct from personal or process agents. Enterprise application leaders evaluating such AI agent solutions must assess organizational and market readiness to introduce role agents into their core business functions. Overview Introduction Description Benefits and Uses Risks Adoption Rate Recommendations ...
Analyst(s): Jason Wong | Helen Poitevin | Lacy Lei
... HCM suite vendors are rapidly transforming their business models in response to AI-driven market shifts, particularly by shifting their AI pricing model to consumption-based models to monetize AI investments. CHROs must understand these changes to adapt HR technology strategies and AI investments. Insights ...
... Driven by the rise of AI and its impact on security markets, cybersecurity leaders must adapt to a threat landscape increasingly defined by AI-driven attacks. Transforming the SOC through AI is critical to moving from reactive defense to a proactive posture in this new era. Insights at a Glance Strategic ...
Analyst(s): Carlos De Sola Caraballo | Angel Berrios
... for software marketplaces. This research provides actionable strategies to streamline solution discovery, build a trust infrastructure and unlock new market opportunities. Insights at a Glance Strategic Planning Assumption Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner ...
Analyst(s): Tuong Nguyen | John Santoro | Annette Zimmermann
... migrate to the edge, WLAN vendors must evolve platforms to serve as AI control planes to support them. Those that don’t, risk falling behind and losing market relevance. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Note 1: Wi-Fi 8 Chipsets Enable Local AI Inference Gartner ...
... Access Insights Already a Gartner client? Smart robotics markets will exceed $441 billion by 2036, driven by breakthroughs in physical AI and demand for productivity-enhancing automation. To capitalize on this opportunity, product leaders must invest in robotics foundation models, simulation, and physical ...
... supply chain advantage. CSCOs must compete through volatility, not around it, by building adaptive capabilities that protect growth, profitability, and market position amid constant disruption. Why This Matters Blind Spots What’s Around the Corner Questions You Should Be Asking Gartner’s Positions Your Journey ...
... precision and coordination, especially with more frequent product releases. Use AI to transform product launches from one-time campaigns to continuous, market-informed GTM processes. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...