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Premium Research Nov 2025
... transparency and human accessibility to boost confidence in GenAI-powered customer-facing applications. This research takes proprietary survey data to guide CIOs in making smart GenAI decisions that deliver stronger support for consumers and corporate customers. Gartner Research ...

Analyst(s):   Mary Yan
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Premium Research Nov 2025
... A marketing creative brief is a foundational document that aligns all stakeholders and guides creative teams to deliver assets aligned to business objectives. A well-crafted brief is concise yet comprehensive, ensuring creative output is on-brand, compliant and strategically effective. Gartner Research ...

Analyst(s):   Rene Cizio   |   Ross Cosner
Premium Research Nov 2025
... Certificate lifecycle management tools streamline end-to-end digital certificate management, preventing security breaches and service disruptions. This note guides cybersecurity leaders to learn from the ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology ...

Analyst(s):   Peer Community Contributor
Premium Research Feb 2026
... to confidently innovate and enhance work productivity with AI tools, techniques and output. AI leaders can use this Toolkit to define and circulate guiding principles for the development and use of AI. Gartner Insights Abstract ...

Analyst(s):   Svetlana Sicular   |   Avivah Litan   |   Bart Willemsen   |   Lydia Clougherty Jones   |   Andrew Walls   |   Leigh McMullen   |   Philip Walsh
Premium Research Jan 2026
... ASPM tools continuously aggregate and prioritize security risks across the software life cycle for unified application protection. This note guides cybersecurity leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Insights ...

Analyst(s):   Peer Community Contributor
Premium Research Jan 2026
... This resource outlines Gartner’s roadmap for intentional organization design. Use the roadmap to guide strategy, design, and implementation, enabling CHROs to co-own transformation with their executive peers and to build organization enterprise design capability. Contributors Gartner Recommended Reading ...

Analyst(s):   Caroline Hewings
Research March 26 2020
... How Technology Providers Can Build Trust Through Offers to Address Severe Market Disruptions Such as COVID-19 Make a difference to build trust and create value Expert: Mark Stanyer Global market crisis situations such as COVID-19 cause vendors to evaluate their options when seeking opportunity. While ...
Research Mar 2026
... limits, legacy models and poor cross-unit collaboration. Higher education CIOs can use this research to assess and navigate the market. Strategic Planning Assumption Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Academia by Serosoft Apar Technologies Ellucian Funidata Jenzabar ...

Analyst(s):   Robert Yanckello   |   Grace Farrell
... Technology and service providers can use Gartner’s Internet of Things forecast data to size their addressable market opportunity and gauge market attractiveness, and evaluate which market segments to focus on in both the short and long terms. Overview What It Is Directions for Use Recommended by the ...

Analyst(s):   Kay Sharpington   |   Peter Middleton
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