... Cybersecurity leaders must navigate a saturated cyberthreat intelligence vendor market. This panel discussion series explores how the Magic Quadrant for Cyberthreat Intelligence Technologies came about and what surprises the authors shared. Insights at a Glance Issue Impact More Detail Gartner Recommended ...
Analyst(s): Carlos De Sola Caraballo | Ian Carr | Jonathan Nunez | Jaime Anderson
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Cybersecurity leaders must navigate a saturated cyberthreat intelligence vendor market. This panel discussion series explores how the Magic Quadrant for Cyberthreat Intelligence came about and what surprises the authors shared. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading ...
Analyst(s): Ian Carr | Carlos De Sola Caraballo | Jonathan Nunez | Jaime Anderson
... chain improvement via structured modeling, governance, and feedback. It explains DI platforms for decision support, reviews vendors and analytics markets, and offers guidance on solution selection and long-term fit. Overview Gartner Recommended Reading Gartner Insights Abstract ...
... Changes in external or internal customer context can render go-to-market plans ineffective. This infographic highlights the change triggers that warrant revisiting enterprise persona traits beyond firmographics that drive more effective performance across product, marketing, and sales. Overview Gartner ...
... your product’s best “prospecting” tool is TRiSM. Products that do not address buyers’ security, risk and privacy concerns will be uncompetitive in the market. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...
... Traditional go-to-market (GTM) models are becoming less effective as today's buyers independently research and use digital tools to find suppliers. This method can overload buyers with messages, especially irrelevant ones, and can lead to avoidance. This shift necessitates a new approach to GTM strategies ...
... pipeline acceleration, and other strategic initiatives. Mr. Hessong managed diverse, cross-functional teams and led GTM strategy assessments, target market and data analysis, Account Based strategy and campaign execution, predictive analytics and propensity modeling, and sales development performance optimization ...
... Zimmermann is a VP Analyst in the Emerging Technologies and Trends team, and her coverage focus is supporting product leaders in various critical tech markets including AI model evolution and domain-specific model development for all industries. One of the key aspects she advises clients on is how to build ...