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Premium Research Jul 2026
... gain advanced workflow automation and enterprise execution from Genesys’s acquisition of Pinkfish, which highlights the shift of the contact center market from customer engagement to autonomous, agentic systems. Overview Analysis Gartner Recommended Reading Evolving Insights History ...

Analyst(s):   Drew Kraus   |   Uma Challa   |   Francesco Vicchi
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Research Jun 2026
... the adoption of AI being adopted into enterprise production use. Solutions that deliver robust auditing capabilities for AI will satisfy a widespread market need. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Lauren Kornutick   |   Antonia Roesler   |   Ted Ernst
Premium Research Aug 2026
... As AI roleplay adoption grows, product marketing leaders must ensure simulations reflect credible buyer reality. Stronger personas, positioning and market context help sellers build confidence, improve performance and drive greater impact. Insights at a Glance Strategic Planning Assumption Issue Impact ...

Analyst(s):   Liz Pellegrini   |   Bill Yetman
Research Oct 2020
... artificial intelligence services in China with a full range of offerings from AI applications to machine learning services. No vendor dominates the market, but each leads in specific segments with its value propositions. Overview Strategic Planning Assumption Analysis Product or Portfolio Overview How ...

Analyst(s):   Tracy Tsai
Research Nov 2020
... Access Insights Already a Gartner client? The CMOS image sensor market is highly concentrated, with three players accounting for over 80% share. A pragmatic capacity expansion plan, coupled with a technology investment roadmap, can enable smaller CIS providers to compete and establish a niche leadership ...

Analyst(s):   Kanishka Chauhan
Premium Research Mar 2025
... With sustainability a priority, choosing a sustainable procurement application is critical. Procurement technology leaders face a crowded market of vendors with big claims, but varying capabilities, and here we try to help you focus on what matters, validate vendor claims and drive real impact. Overview ...

Analyst(s):   Kevin Lawrence   |   Miguel Cossio
Webinar On-Demand
... Traditional go-to-market (GTM) models are becoming less effective as today's buyers independently research and use digital tools to find suppliers. This method can overload buyers with messages, especially irrelevant ones, and can lead to avoidance. This shift necessitates a new approach to GTM strategies ...

Analyst(s):   Michele Buckley
Research Dec 2021
... Access Insights Already a Gartner client? IRM continues to be a dynamic market. Use-case expansion, vendor consolidation, and innovative approaches to risk and compliance activities are drivers of the evolving vendor landscape. Technology and service providers should assess where they need to build, ...

Analyst(s):   Elizabeth Kim
Research Dec 2021
... Access Insights Already a Gartner client? The emotion artificial intelligence technologies market is still recovering from the pandemic crisis. Hybrid work modes and customer experience initiatives are important drivers for emotion AI adoption, albeit privacy concerns remain. Overview Analysis Product ...

Analyst(s):   Annette Zimmermann
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