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Research Jun 2026
... Access Insights Already a Gartner client? By 2030, the AI platform market will crescendo into a small number of dominant providers that control how technology is built, used and monetized. For CPOs, success will depend on product strategies that target end-to-end workflows, persistent context layers ...

Analyst(s):   Jason Rosen   |   Omar Ansari   |   Nicholas Carter   |   Radu Miclaus   |   Jim Hare   |   Kevin Quinn
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Research Jul 2026
... analytics have become core capabilities that help organizations improve efficiency, manage risk, and drive sustainable growth. Insights at a Glance Market Opportunity Key Trends Methodologies & Definitions Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Shivani Palepu   |   Nicole Foust   |   Peter Kjeldsen   |   Rishi Sood   |   Gregor Petri   |   Scot Kim   |   James Ingham   |   Marlena Brown   |   Jonathan Rivera   |   Jonathan Davenport   |   Pankaj Verma   |   Hanna Karki   |   Jeff Casey   |   Debbie Buckland   |   Sruthi Nair   |   Inna Agamirzian   |   Simon Cushing
Premium Research May 2024
... CSOs often don’t receive the market and competitive intelligence they need because of the time and effort required to curate it. Generative AI makes gathering this research more efficient than ever before. Even nontechnical users can curate results in a matter of minutes. Gartner Research ...

Analyst(s):   Tyler Huguley
Research Nov 2021
... new publications will use these new labels. Read this document for further details regarding the impact of these changes. Planned Update to Gartner Market Statistics Coverage Gartner Insights Abstract ...

Analyst(s):   Lai-ling Lam
Premium Research Apr 2024
... Having a generic approach to product and go-to-market strategies does not work when targeting different industries. This research series provides fundamental insights to product leaders looking to understand how to enter new industries or expand further into existing verticals. Analysis Research Highlights ...

Analyst(s):   Jonathan Davenport
Premium Research Feb 2024
... and midsize business, especially the small business segment, offers many growth opportunities but remains challenging to target effectively, due to market fragmentation. Product leaders should evaluate whether the small business segment is a good fit before creating a strategy. Overview Introduction ...

Analyst(s):   Mikako Kitagawa
Premium Research Apr 2025
... Successfully expanding into new industry verticals or gaining share in existing ones requires a strategic approach to both product development and go-to-market strategies. This research series provides product leaders with the insights necessary to underpin their planning activities. Analysis Research Highlights ...

Analyst(s):   Jonathan Davenport
... documents related to Gartner guidelines and policies for analysts and research: Gartner Research Methodologies Gartner Copyright and Quote Policy Guiding Principles of Independence and Objectivity Vendor Research Issue Escalation Process (PDF) Research Organizational Chart (PDF) Office of the Ombuds ...
Research Nov 2025
... enterprise needs through specialized, reasoning, and agentic-aligned models. The rapid pace of innovation necessitates a capabilities framework to guide both provider development of and adopter selection of LLM foundation models for specific use cases that deliver tangible business value. Overview Strategic ...

Analyst(s):   Danielle Casey   |   Anthony Bradley   |   Eric Goodness
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