... Access Research Already a Gartner client? Basic firmographic segmentation of power and utilities organizations isn’t enough to drive effective marketing and sales, leading to resources being wasted on the wrong prospects. Product leaders should develop targeted segmentation for specific prospects with ...
Analyst(s): Hanna Karki | Lloyd Jones | Sruthi Nair
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Gartner research consistently reveals that improving differentiation and messaging is a top challenge for product marketing teams. This video demonstrates that product marketers should align their messaging to buyers needs while also considering their readiness to adopt technology. Gartner Recommende ...
... Gartner Sales Podcast co-hosts Betsy Gregory-Hosler and Billy Luckey interview revenue innovators to understand the strategy, people, process, technology, and tactics required to drive growth. Gartner Research ...
Analyst(s): Billy Luckey | Rachael Buchler | Betsy Gregory-Hosler
... Life science manufacturers are challenged with manual processes to maintain quality assurance for product releases. In this research, manufacturing strategy leaders will learn how Roche implemented a zero-touch release program, blending manufacturing and quality performance. Case Overview Gartner Rese ...
... Some innovations strike gold, while most fall flat. To avoid falling flat and into the Zone of Irrelevance, tech CEOs must chart a path where an innovation’s value exceeds the effort required to achieve it and utilize a customer acquisition motion that best ensures this destination is reached. Overvi ...
... Product managers are under incredible pressure to deliver new products, features and capabilities on time and within budget. Unfortunately, this focus often makes customer value and usability a secondary concern, resulting in releases that fail to make a difference for their customers. Overview Analys ...
Analyst(s): Clifton Gilley | Charles Sutherland | Dan Tolan
... Lenovo is leveraging a private instance of a generative AI solution to create branded, proprietary content for partners, and internal sales and marketing teams. This webinar for product marketers will highlight their “content on demand” strategy for case studies, sales collateral and social media. Ab ...
... This research assesses how the automotive sector is evolving in its ability to monetize software, using data from Gartner’s Digital Automaker Index. Product leaders can use this research to get a holistic view of the automakers and determine their needs in relation to car software. Gartner Research ...
... Access Research Already a Gartner client? As organizations adopt generative AI, cloud AI adoption and spending will surge. This shift to move more workloads to the cloud for its scalability and flexibility will be driven by the need to handle the computational demands of large language models and othe ...