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Research Feb 2024
... Access Insights Already a Gartner client? The $23 billion CRM marketing software market will grow at a five-year CAGR of 15.3% in constant currency through 2027 to reach $46.4 billion. Technology and service providers can use this document to understand the drivers of CRM marketing software spend growth ...

Analyst(s):   Julian Poulter   |   Amarendra .   |   Kanchi Bindal   |   Yanna Dharmasthira
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Research Feb 2026
... Already a Gartner client? The rise of agentic AI demands a fundamental operating model reset because AI-native providers are securing outcomes, reshaping market categories and linking pricing directly to performance. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Vuk Janosevic   |   Raymond Paquet
Client Story July 23 2026
... client to achieve the same outcomes while delivering value to stakeholders. Industry Nonprofit Employees 200 Related Gartner resources Your Detailed Guide to the 2024 Gartner Top 10 Strategic Technology Trends CIO Agenda 2024 Gartner Digital Execution Scorecard™ ...
Research Jul 2024
... servers, devices and software. Overall IT spending will grow to $7.4 trillion by 2028, with half of this spending being in the software and services markets. What You Need to Know 2Q24 Total IT Spending by Sector Gartner Recommended Reading Gartner Recommended Reading Gartner Recommended Reading Gartner ...

Analyst(s):   Linglan Wang   |   John Lovelock
Research Dec 2020
... Factors and Assumptions Gartner Recommended Reading Note 1: Detailed 2020 Annual Growth Rates and 2019 to 2024 CAGR in Constant-Currency by Region and Market Note 2: Quarterly IT Spending Webinar Note 3: Current Dollars Versus Constant Dollars Gartner Insights Abstract ...

Analyst(s):   John-David Lovelock   |   Linglan Wang
Research Dec 2024
... CRM will grow through 2028 at a constant-currency CAGR of 14.6%, with growth driven by expanded TAM and functional expansion. Providers in each CRM market should focus on tangible outcomes, references and ROI, and consider propositions for small and midsize organizations. Overview Forecast Data Summary ...

Analyst(s):   Julian Poulter   |   Amarendra .   |   Roland Johnson
Research Aug 2025
... client? This research outlines a five-step framework for effectively communicating IT’s business value, with supporting resources for each stage to guide CIOs in implementing business value of IT strategies. Overview Why This Matters Analysis Next Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Bryan Hayes   |   Robert Naegle   |   Galliopi Demetriou   |   James Anderson   |   Cesar Lozada
Premium Research May 2025
... AI applications in ITSM analyze data and metadata to provide organizations with actionable insights on ITSM practices and workflows. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology ...

Analyst(s):   Peer Contributors
Premium Research May 2025
... Software asset management tools optimize software usage and compliance by automating license tracking, usage analysis and cost management. This note guides sourcing, procurement and vendor management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Contributors
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