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Research Apr 2026
... often relegated to a simple, singular role that fails to fully utilize the versatility and adaptability of inside sellers. CSOs can improve their go-to-market agility by expanding inside sales deployment to fit the dynamic needs of different customer segments. Insights at a Glance Impact Actions How to Execute ...

Analyst(s):   Tyler Huguley   |   Greg Hessong   |   Daniel Hawkyard
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Research Feb 2026
... Access Insights Already a Gartner client? CSOs can boost sales productivity and outpace competitors by harnessing agentic AI to revolutionize go-to-market strategies. This research note details essential actions for building a vision, deconstructing work and integrating AI to achieve powerful sales results ...

Analyst(s):   Bill Yetman   |   George Tobias   |   Dan Gottlieb
Research Apr 2026
... Insights Already a Gartner client? Enterprise buyer expectations for productivity and efficiency are increasing as agentic AI offerings evolve in the market. Service providers are rapidly investing in developing AI service platforms to enable clients on their AI journey. Service providers that build a holistic ...

Analyst(s):   Matthew Brown   |   Gunjan Gupta
Research Mar 2026
... Access Insights Already a Gartner client? Traditional competitive and market intelligence (C&MI) is often reactive, limited by human capacity and slower monitoring cycles. AI‑driven C&MI helps R&D leaders detect early signals and predict future moves so organizations can act while intelligence still ...

Analyst(s):   Carolyn Botz
Research May 2026
... metrics reveal it. To protect earnings and margins, CFOs can transform IBP into an external signal system that links financial outcomes to real-time market drivers, eliminating decision lag and enabling action before volatility impacts results. Insights at a Glance Impact Actions Cautions How to Execute ...

Analyst(s):   Regina Crowder
Premium Research Apr 2026
... Many organizations are building and deploying their own AI applications. With a range of protection options emerging in the market, selecting the right one is a challenge. To effectively initiate an AI application security program, organizations should leverage existing security platforms and vendors ...

Analyst(s):   Esraa ElTahawy   |   Dale Koeppen
Research Apr 2026
... Gartner client? Growth now runs through physical limits. Water, grids, data spheres, and environmental boundaries are becoming the new competitive moat. Markets, not regulators, decide who scales, forcing tech CEOs to become governors of digital nation states as capital, insurance and supply chains dictate ...

Analyst(s):   Sabine Zimmerhansl
Research Mar 2026
... Assumptions Introduction Description Benefits and Uses Risks Recommendations Representative Providers Gartner Recommended Reading Note 1: CRM Software Market Gartner Insights Abstract ...

Analyst(s):   Julian Poulter   |   Olive Huang   |   Ilona Hansen
... Gartner has been the leading source of independent insights and guidance regarding information, business and technology. Our insights are based on our market-leading research, and we provide data-driven guidance to enable optimized technology investments and stronger performance on our clients’ mission-critical ...
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