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Research Oct 2020
... Access Insights Already a Gartner client? The server forecast remains largely unchanged except for an upward revision for the Chinese market. Server end-user spending (in constant currency) is projected to decline 2.9% in 2020, with a CAGR of 2.4% (at constant currency) for 2019 through 2024. Overview ...

Analyst(s):   Naveen Mishra   |   Kiyomi Yamada   |   Uko Tian   |   Adrian O'Connell   |   Wataru Katsurashima
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Client Story July 23 2026
... efficient, adaptable technology unit delivering critical services despite limited resources. Developed and communicated a clear technology strategy to guide decision-making and show value. Implemented a strategic AI plan to leverage emerging technologies. “Our biggest challenge was creating a technology ...
Research Apr 2025
... Access Insights Already a Gartner client? The digital marketing and brand strategy services market will reach $203 billion in 2029, with a five-year CAGR of 5.4% in constant currency. Growth is driven by increased reliance on external service providers, demand for new GenAI capabilities and investments ...

Analyst(s):   Charles Sutherland   |   Scott Frederick   |   Eric Cheung   |   Jennifer Barry   |   Neha Sethi
Research Nov 2025
... client? End-to-end innovation is vital for R&D leaders to stay competitive. Legacy separation of technology development and stage-gate pipelines slows market speed and hinders breakthroughs. Connecting technology development with NPD funnels boosts launch success and innovation ROI. Gartner Research ...

Analyst(s):   Trevour Kelleher   |   Charlotte Boliver
Premium Research Nov 2025
... struggle to gain alignment to a single plan across the enterprise. Learn how PepsiCo’s IBP transformation uses a function-agnostic approach to align markets to One Plan to drive increased revenue, drive efficiencies and build customer trust. Case Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sarah Gilchrist
Premium Research Feb 2026
... The conversational AI platform market is rapidly changing due to advances in generative and agentic AI, coupled with M&A trends, making vendor selection more complex than ever before. Enterprise application leaders can use this RFP toolkit to streamline procurement and ensure optimal platform alignment ...

Analyst(s):   Justin Tung   |   Gabriele Rigon   |   Arup Roy   |   Uma Challa
Premium Research Jan 2026
... Identifying new opportunities in an AI-evolved market requires product leaders to start with their customers’ business context when developing new use cases. This tool frames the business context for technology provider offerings, enabling greater alignment to customer priorities. When to Use Gartner ...

Analyst(s):   Derry Finkeldey
Research Feb 2026
... Sensor fusion breakthroughs are reshaping autonomous systems. Product leaders clinging to legacy architectures risk missing out on major revenue and market share. Only those embracing deep fusion platforms will lead in performance and differentiation. Overview Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Kanishka Chauhan   |   Stacey Yin
Premium Research Dec 2025
... Tech CEOs often underestimate the power of industry analysts to shape markets, advise business leaders and inform buying decisions. Tech CEOs must move beyond disjointed analyst touchpoints or risk losing insights critical to competitive advantage and growth. Overview Steps Review Your Performance Gartner ...

Analyst(s):   Lindsay McKinney   |   McKenzie Smith   |   John Field   |   Melissa Lane
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