... Access Insights Already a Gartner client? Gartner estimates that the unified communications market will experience a modest five-year compound annual growth rate of 0.5% through 2029. Budget pressures and sovereign cloud concerns will contribute to investment priority changes. Overview Table of Contents ...
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... Access Insights Already a Gartner client? Tech leaders who use advanced segmentation strategies stand out in noisy markets. Use these interactive tools to filter buyer behavior insights based on key segmentation attributes, enabling focused product positioning, tailored value propositions and optimized ...
... Access Insights Already a Gartner client? The global enterprise resource planning software market is forecast to grow at a five-year CAGR of 7% to reach $44 billion in 2022. ERP technology and service providers will see new spending driven by increased adoption from midsize organizations, particularly ...
Analyst(s): Robert Anderson | Hai Swinehart | Nigel Montgomery | John Kostoulas | Chris Pang
... Access Insights Already a Gartner client? While the SASE platforms market is maturing, differences remain among vendors’ core capabilities and new functionality around securing AI, sovereign controls and postquantum cryptography. Heads of I&O and cybersecurity leaders can use this analysis to help determine ...
Analyst(s): Andrew Lerner | Jonathan Forest | John Watts | Thomas Lintemuth
... and live-to-air national television programs. Other roles have included defining management strategy and planning, merger and acquisition activity, market analysis, product development, and project management. During the previous 17 years, he held various positions in investment and international banking ...
... negotiate across. She led product strategy and built marketing functions inside martech vendors, owning positioning, go-to-market planning and launch execution. Earlier roles in market research, digital strategy and advisory work across research firms and higher education sharpened her view of how buyers ...
... Gartner predicts that most companies will significantly update their identity to keep pace with AI’s impact. As a result, brand strategy must evolve to guide product direction, insights and customer experience. Why must CMOs lead brand strategy to drive growth? While brand responsibilities are often shared ...