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Premium Research Jul 2025
... success depends on your ability to improve your tech organization’s current business state. Use this research to assess and benchmark performance and market readiness, develop a strategy roadmap, understand key customer needs and prioritize execution. Action Name Gartner Research ...

Analyst(s):   Patrick Stakenas
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Premium Research Jul 2025
... End-User Buying Behavior Survey. This research will help product leaders identify key elements of the decision-making process to maximize their go-to-market resource allocations and earn buyer trust. Gartner Research ...

Analyst(s):   Rishi Sood
Premium Research Nov 2025
... patterns, trends and macrotrends to gain actionable insights to anticipate disruption, identify growth opportunities and align strategies with evolving market dynamics. This quarterly report highlights threads that will have a significant impact on strategic planning. Gartner Research ...

Analyst(s):   Aapo Markkanen   |   Apeksha Kaushik   |   Jay Wilson   |   Marty Resnick   |   Christian Harrison   |   Gunjita Mundeja   |   Alfredo Ramirez IV   |   Tsuneo Fujiwara   |   Maria Nelson
Premium Research Jul 2025
... on your ability to improve your organization’s current business state. Use this research to assess and baseline your organization’s performance and market readiness, develop a strategy roadmap, understand customer needs, and prioritize execution. Action Name Gartner Research ...

Analyst(s):   Tech General Manager Research Team
Research Oct 2025
... Access Insights Already a Gartner client? Tech CEOs who optimize their digital presence for answer engines will improve lead generation, capture market share and accelerate buyers as GenAI-driven “zero click” searches transform technology purchasing. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Erin Gordon
Research Oct 2025
... reducing labor intensity and increasing update frequency. This allows for proactive risk management and alignment of financial strategies with evolving market conditions. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sid Sahoo   |   Mike Lashinsky
Research May 2023
... Access Insights Already a Gartner client? Emerging technologies in cloud computing continue disrupting adjacent markets and creating new product categories. Technology and service providers must understand the impact of new trends, like sovereign cloud and digital marketplaces, to seize opportunities ...

Analyst(s):   Alan Priestley   |   Sid Nag   |   Nat Smith   |   Ed Anderson   |   John Santoro   |   Eric Goodness   |   Rene Buest   |   Wataru Katsurashima
Research Oct 2020
... IBM spinoff to find new opportunities and mitigate new risks. Overview Analysis Gartner Recommended Reading Note 1: IBM’s Peer-Indexed Performance by Market Segment and Business Gartner Insights Abstract ...

Analyst(s):   John-David Lovelock   |   Ed Anderson   |   Rene Buest   |   Neil Barton   |   David Ackerman   |   Daryl Plummer   |   Bryan Britz
Research Oct 2023
... Access Insights Already a Gartner client? Over the next five years, the market for secure access service edge will grow at a compound annual growth rate of 29%, reaching over $25 billion by 2027. The underlying SASE products that buyers will use will be split between single-vendor and dual-vendor approaches ...

Analyst(s):   Neil MacDonald   |   Jonathan Forest   |   Nat Smith   |   Charlie Winckless   |   Andrew Lerner   |   John Watts   |   Shailendra Upadhyay   |   Christian Canales
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