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Premium Research Jun 2025
... landscape. Chief product officers must incorporate preemptive security technologies to address emerging buyer needs in anticipation of rapidly changing market requirements. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Ruggero Contu   |   Tushar Jain
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Premium Research Jun 2025
... services leaders must shift from chasing megadeals to focusing on flexible, sustained value delivery or risk becoming irrelevant in a rapidly evolving market. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Craig Lowery
Premium Research Jul 2025
... Going to market with a platform not only introduces GTM complexity but also organizational design challenges. This research helps product marketing leaders delineate roles and responsibilities between product and platform marketers to ensure a clear remit for GTM success. More Detail Gartner Recommended ...

Analyst(s):   Rahim Kaba   |   David Yockelson
Premium Research Jul 2025
... New tech CEOs must determine objectives based on their company’s growth stage, competitive trends, market insights and board expectations to boost net revenue, retention and future expansion. This research helps you identify business needs and convert them into priorities to be achieved. Action Name ...

Analyst(s):   Peter Havart-Simkin
Premium Research May 2025
... During periods of uncertainty and market volatility, CMOs must increase their team’s ability to shift strategy and execution. Gartner’s investigation of marketing adaptability during a prior period of extreme global disruption reveals transferable lessons for the current business environment. Overview ...

Analyst(s):   Geoffrey Campen
Premium Research Jun 2025
... from cybersecurity’s ecosystem as attacks are scaled by AI. This research offers foresight to disinformation security product leaders on increasing market success by strategically aligning products with cybersecurity ecosystem integration. Overview Strategic Planning Assumption Analysis Gartner Recommended ...

Analyst(s):   Alfredo Ramirez IV   |   Apeksha Kaushik
Premium Research Jul 2025
... Preemptive exposure management is a rapidly emerging opportunity for security service providers to grow revenue and differentiate in a crowded market. Security service product leaders must expand offering portfolios beyond detection and response to include preemptive protection and deterrence solutions ...

Analyst(s):   Tom Powledge
Premium Research Sep 2025
... Generative AI is a rapidly evolving market, with emerging technologies and challenges redefining GenAI opportunities. Product leaders must future-proof their product and use-case roadmaps to capitalize on technology disruptors and avoid emerging pitfalls. Overview Strategic Planning Assumption(s) Analysis ...

Analyst(s):   Danielle Casey
Premium Research Jul 2025
... This research presents at-a-glance views of vendors and their offerings in the cloud DBMS market using heat grid graphics that D&A leaders can use for vendor selection and to ensure the right fit for database application requirements. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Robin Schumacher
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