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Premium Research Feb 2025
... Product Promotion Content Promotion Measurement and Reporting Integration and Interoperability Service and Support Functionality Marketing Functionality Digital Commerce Functionality Marketing Digital Commerce Service and Support Inclusion Criteria Gartner Recommended Reading Note 1 Critical Capabilities Methodology ...

Analyst(s):   Julia Lintern   |   Jessica Dervyn   |   Mike Froggatt   |   Alex De Fursac Gash   |   Jason Daigler   |   Penny Gillespie
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Research Sep 2017
... enterprise. Analysis Key Concept: Budgeting for a Service-Based Approach to ITFM Key Concept: Funding Funding Discretionary IT Investments Key Concept: Transparency IT Financial Transparency Start the Transformation to Service-Based Costing Next, Move to Service-Based Pricing Key Concept: Allocation Choose ...

Analyst(s):   James Anderson   |   Cesar Lozada
... data provides a substantial revenue opportunity in India. Communication service providers (CSPs) will need to focus on creating new pricing, with a focus on data access, such as shared plans. They will also need to refine the services they already provide, with a focus on creating richer, more immersive ...
... marketing services, and the powerful impact quick lifts like profile optimization can have on business growth. Discussion Topics: Best practices from software and SaaS providers who maintain growth in uncertain business cycles. Practical and effective ways to leverage expert sales and marketing services now ...
Research Jul 2017
... Introduction Analysis The IT Service Delivery Model Reflects the Maturity of the IT Organization Different IT Delivery Models Result in Different Actions The Asset Optimization Model: Take Immediate Action The Process Optimization Model: Shift From an IT Focus to a Business Focus The Service Optimization Model: ...

Analyst(s):   Kevin Ji
Premium Research Jan 2024
... downloadable tool aids supply chain leaders in searching for supply chain strategy, planning and operations consulting service providers. Organizations can use this tool to identify service providers for their consulting projects. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Michael Dominy
Premium Research Jun 2024
... As service interactions move to digital channels, customer service and support leaders must find new ways to connect with and engage customers. Santander Bank uses a specialized platform to humanize the digital relationship, while maintaining its inherent efficiencies. Overview Analysis Gartner Research ...

Analyst(s):   Michael Rendelman   |   Van To
Premium Research Aug 2024
... U.S. federal civilian agencies are rapidly acquiring AI products and services to automate decision intelligence, manage operations more effectively and transform services. This research provides product leaders with insights on market opportunities and strategies to compete in the growing AI market. ...

Analyst(s):   Daniel Snyder   |   George Sellner
Premium Research Mar 2025
... Five years into 5G development, use cases remain primarily limited to enhanced mobile broadband services. Communication service provider vendors’ product leaders must realign their product strategies to help CSPs effectively monetize 5G. Overview Strategic Planning Assumption Analysis Gartner Recommended ...

Analyst(s):   Kosei Takiishi
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