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Webinar On-Demand
... Planning and prioritization play a fundamental role in successful product management. While there's no single "silver bullet" solution, effective strategies can significantly improve decision-making and stakeholder alignment. Join this complimentary Gartner product strategy webinar as a Gartner expe ...

Analyst(s):   Clifton Gilley
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Premium Research Jan 2024
... Even as enterprises increasingly adopt digital twins to drive process optimization or new business models, product leaders struggle to monetize them. Product leaders must create flexible pricing strategies, differentiate their product and align to customer needs in order to maximize revenue. Overview ...

Analyst(s):   Danielle Casey   |   Alfonso Velosa   |   Ethan Cai
Premium Research Mar 2025
... The future of data is synthetic, enabling advanced simulation and scenario planning. Early signs show a business intelligence revolution with synthetic data moving far beyond augmentation and anonymization. Product leaders should capitalize on this opportunity to enhance competitiveness and drive in ...

Analyst(s):   Alys Woodward   |   Vibha Chitkara   |   Tuong Nguyen
Premium Research Nov 2024
... GenAI-capable ABM platforms revenue will reach $17.6 billion by 2034 and surpass non-AI ABM platforms revenue in 2027. New offerings in related martech categories and budget constraints are key challenges for the market. Product leaders should clarify GenAI differentiation and assess pricing models. ...

Analyst(s):   Ray Pun   |   Julian Poulter   |   Jenifer Silverstein
Premium Research Jan 2024
... Automated moving target defense technologies will be enabled by cloud-native application development patterns and will transform cloud cyber defense capabilities. Product leaders must act on this shift to proactive and preventative controls to differentiate and address future security outcomes. Overv ...

Analyst(s):   Mark Wah   |   Lawrence Pingree   |   Rustam Malik
Premium Research Apr 2024
... Generative AI adoption is exposing use cases and frameworks that introduce new security risks and attack surfaces. Product leaders must proactively identify security business opportunities that emerge with generative AI adoption by effectively applying both existing and innovative security measures. ...

Analyst(s):   Lawrence Pingree   |   Mark Wah   |   Matt Milone
Premium Research Mar 2025
... U.S. federal policy changes on tariffs complicate North American supply chains, prompting CSCOs to prioritize agility, collaboration and risk mitigation. Here, we help product leaders understand key CSCO actions and technology buyer trends toward tariffs so that they can gain a competitive edge. Over ...

Analyst(s):   Manav Jain   |   Balaji Abbabatulla
Premium Research Jan 2025
... Co-development and progress in hardware and software have led to the evolution of interconnected and intelligent devices with enhanced capabilities. These devices are becoming more autonomous. Product leaders must leverage three key disruptions to drive product innovation and strategize the roadmap. ...

Analyst(s):   Anushree Verma   |   Gaurav Gupta   |   Jon Erensen
Premium Research Apr 2024
... AI PCs, GenAI smartphones, spatial computing, SiOLED displays and in-car advanced user interfaces are five top technology trends that are reshaping the future of personal devices. Product leaders must leverage these trends to create more engaging, immersive and intelligent experiences for users. Over ...

Analyst(s):   Roger Sheng   |   Ben Lee   |   Masatsune Yamaji
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