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Complimentary Research June 23 2025
... but certain activities will differentiate your sales plan as one that really drives impact. Successful CSOs articulate their sales strategic plan by sharing highlights without overwhelming business stakeholders. Download the sales strategic planning toolkit to: Access the one-page Gartner sales strategy ...
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Insight October 05 2023
... settle for something less ambitious than what they had originally wanted. Closing such deals requires product and go-to-market leaders at technology service providers (TSPs) to understand how the organization views the business value of technology overall and what value it hopes to deliver with the specific ...
Research Feb 2026
... boldly embrace an AI-native future, where GenAI and AI agents disrupt markets, transform platforms, reinvent development and reshape governance, self-service and decision intelligence. The future of analytics is perceptive — leaders must urgently rethink strategies to thrive in this new era. Analysis Gartner ...

Analyst(s):   Afraz Jaffri   |   Sumit Agarwal   |   Lauren Kornutick   |   Rita Sallam
Premium Research Apr 2025
... Increasing expectations for end-user services and digital workplace organizations is driving demand to improve maturity. This research helps end-user services leaders prioritize investments to achieve Level 3 digital workplace maturity and enable new ways of working. Overview Introduction Analysis Gartner ...

Analyst(s):   Stuart Downes   |   Autumn Stanish   |   Dan Wilson   |   Lina Al Dana
Premium Research May 2025
... overemphasize strategy and technology at the expense of culture, leading to failure. Customer service and support leaders can use this research to build a knowledge-oriented culture and improve customer self-service and agent experiences. Overview Introduction Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Patrick Quinlan
Premium Research Jun 2025
... Tech CEOs must break traditional boundaries with productized offers to address recurring customer problems. These service leaders will leapfrog those failing to infuse managed services into their portfolio offerings amid growing buyer appetites for AI and outcome-focused offerings. Overview Analysis ...

Analyst(s):   Don Ribar
Premium Research Jun 2025
... F5 deployed both employee and customer-facing GenAI use cases, including a search engine that improved self-service success by 14%. Customer service and support leaders can learn how F5 manually tests GenAI response accuracy to mitigate hallucination risks and deploy GenAI solutions successfully. Gartner ...

Analyst(s):   Olivia Foster
Premium Research Jul 2025
... GM), developing industry acumen enables strategic leadership by aligning IT products and services with customer challenges across diverse sectors. This allows tech providers to tailor their products and services to address the nuanced challenges of each vertical. Action Name Gartner Research ...

Analyst(s):   Eric Goodness
Article January 08 2026
... misalignment with organizational goals — all of which have severe cost implications. Having a central framework for individual business units creates shared accountability and responsibility toward a single goal. Adopt a unified future of work strategy to gain a competitive edge in the industry and labor ...
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