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Research Jan 2024
... Access Research Already a Gartner client? Gartnerのジャパン・マーケット・エッセンシャルズは、ITサービス、ソフトウェア、通信サービス、ハードウェアの各市場に焦点を当てた定量的なデータ、分析、洞察の提供によって、日本市場におけるテクノロジ/サービス・プロバイダーが成長戦略を立案し、競合他社をリードできるよう支援するものである。 スコープ 分析 トピック ファースト・ステップ 必読リサーチ Gartner Research ...

Analyst(s):   Rika Narisawa   |   Misako Sawai   |   Chad Eschinger
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Research Feb 2025
... Access Research Already a Gartner client? In the never normal era, volatility, uncertainty, complexity and ambiguity are accelerating AR commoditization. These predictions prepare AR leaders to pivot towards an indispensable, augmented AR function by embracing GenAI, aligning to evolving business goal ...

Analyst(s):   Lindsay McKinney   |   Liz Pellegrini
Premium Research Sep 2024
... Analyst relations is more impactful and valued when it goes beyond transactional activities to behave as a business partner driving organizational success. AR leaders should use this business partner maturity model to identify maturity levels across 10 specific capabilities for growth. More Detail Gar ...

Analyst(s):   Dave Aron   |   Liz Pellegrini
Research Jan 2024
... Access Research Already a Gartner client? After 2022’s endorsement of AR as a strategic function, AR leaders must now deliver greater commercial impact. Stakeholder demand will drive fundamental change in AR’s relationship with revenue contribution, from performance metrics to evaluations, even threat ...

Analyst(s):   Julian Dobbins   |   McKenzie Smith
Premium Research Sep 2024
... Analyst value is clear, but AR value often isn’t. AR must change this. Analyst relations leaders should join this session to sharpen AR’s value proposition beyond evaluations, formalize delivery and tracking of analyst insight through to impact, and elevate AR operations and value with GenAI. Session ...

Analyst(s):   Julian Dobbins   |   McKenzie Smith
Research July 13 2021
... Guide to Initiating and Running an Effective IAM Program Establish a well-governed IAM program to successfully deliver organizational value Analyst(s): Information Risk Research Team With increasing cyberthreats and tougher privacy and financial regulations, identity and access management (IAM) initiat ...
Research February 19 2024
... 5 Steps to Creating a Portfolio Brand Strategy to Shift Market Perceptions Effectively manage multiple brands across the portfolio. Analysts: Christy Ferguson, Jen Singleton The pace of innovation and merger and acquisition activity over the past five years has contributed to brand complexity and outda ...
Premium Research Jun 2024
... Analyst relations stakeholders’ expectations of AR pros have changed. There is now an emerging need for AR to support an extended portfolio of cross-functional initiatives. Recruiting an AR business partner with business and technical acumen is imperative. Use this tool to source talent. When to Use D ...

Analyst(s):   Liz Pellegrini   |   Melissa Lane
Premium Research Aug 2024
... To elevate their credibility as a business partner, analyst relations leaders must improve their technology acumen. Use this foundational smart guide to enhance AR’s engagement with both analysts and internal stakeholders, positioning AR as a trusted advisor in the rapidly evolving AI landscape. Stra ...

Analyst(s):   Liz Pellegrini   |   Anthony Mullen
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