... Security and Risk Management helped the client to baseline current program maturity and identify target capability maturity levels. Industry Financial Services Revenue - Employees 201-500 Related Gartner resources New-to-Role CISOs: Make Your First 100 Days Count Gartner Cybersecurity Business Value Benchmark ...
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... Top Trends in Insurtechs for 2025 Drive radical digital transformation in the traditional insurance industry to sustain in the future As per our recent CIO Survey, 58% of insurance respondents reported that the pandemic has sparked an increase in funding of digital innovation through 2025.
Insurance ...
... How Tech CEOs Can Mitigate the Damage of Megaevent Cancellations Due to Global Shocks Such as COVID-19 Improve customer acquisition Analysts: Roberta Cozza, Jessica Ekholm, Chris Meering Global shocks — such as global health pandemics, geopolitical events, natural disasters or terror attacks — will lik ...
... Leveraging Buying Guides to Improve Midfunnel Sales Effectiveness as a Tech CEO Support and influence buying teams in their journey. Experts: Eric Hunter, Erica Huang 90% of buyers agree that the information they encountered as a part of their purchase decision was generally of high quality, but they s ...
... 5 Success Factors of Effective Thought Leadership Marketing Improve promotion and awareness Analysts: Christy Ferguson, Derry Finkeldey Thought leadership marketing (TLM), if done well, can build trust by showcasing an understanding and vision for the future of the market you serve, differentiate you f ...
... Field marketers are under increasing pressure to show results. Field headcount and budgets are being scrutinized, while marketing costs are rising. Join this free webinar where Gartner expert Susan Graeme explores how field marketing can drive growth through a comprehensive planning process which se ...
... This invite-only virtual briefing features two presentations by Gartner Senior Director Analysts Forest Conner and Vuk Janosevic, including one on how Tech CEOs’ can achieve efficient growth and another on how to build a competitive advantage in the age of GenAI. You also will have an opportunity to ...
... Effective collaboration between analyst relations and product marketing is challenging but essential for alignment specific to go-to-market strategy and impact. AR leaders can use this Ignition Guide to build a measurable, outcome-led bidirectional value flow with product marketing. Gartner Research ...
Analyst(s): John Field | Michelle Shapiro | Julian Dobbins
... This tool should be used by analyst relations leaders to enable stakeholders and client-facing teams to communicate the strengths of a nonleader placement and own the narrative. Organizations have an opportunity to embrace nonleader placement in vendor evaluations. When to Use Directions for Use Gartne ...
Analyst(s): Julian Dobbins | Melissa Lane | Molly Beams