... advanced algos like AI/ML to automatically make data assets more valuable. Data and analytics leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Voice of the Customer Segment View Gartner Recommended Reading Methodology Gartner Research ...
Analyst(s): Peer Contributors
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... Top market share gains in security came from vendors targeting buyers’ intent to consolidate products and use enterprise licensing agreements. Other vendors grew by addressing new pain points like cloud and AI security, reducing adoption friction and addressing CISO interest in zero-trust security. ...
... Access Research Already a Gartner client? A large share of tech marketing program budgets goes to hosted and sponsored events. This research provides product marketers who host a combination of virtual and in-person events with an overview of vendors offering improved content relevance, check-in processes ...
... Agile teams use a shared definition of done to ensure that work completed during a sprint meets the team’s quality criteria. Software engineers working in agile teams must create and apply a definition of done to improve software quality, reduce rework and limit misunderstandings. Overview Problem Statement ...
... channels and campaigns, marketers can navigate volatility and meet customer needs. This initiative guides your team with strategies for paid, earned, shared, owned channel and content execution. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...
... webinar covers a three-point plan to help product marketers go from GTM misalignment to alignment, and addresses team collaboration, clarification of shared definitions and standardization of measurement. About the Speaker Session Description Learning Objectives Intended Audience Gartner Recommended Reading ...
... on-premises resources to reduce the risk of unauthorized access. This note guides I&O leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended Reading Gartner Research ...
... Research Already a Gartner client? Financial uncertainty around tariffs or other economic issues worsens CFOs’ perennial challenge of what information to share with investors to maintain their confidence. More than any other time, CFOs must apply three strategies to engage in more proactive, transparent discussions ...
... Access Research Already a Gartner client? To attract customers and grow market share, revenue and retention leaders must prioritize value. By employing a value-based commercial strategy, they can effectively guide the process from identifying customer needs to developing solutions and generating revenue ...
Analyst(s): Rahim Kaba | Mike Lowndes | Dave Egloff | John Quaglietta | Ewan McIntyre | Steve Rietberg