... their own data, tech and metrics. Listen to this month’s Time to Value podcast to hear how product marketers can unify cross-functional teams around shared GTM definitions and metrics to improve performance. Overview About the Guest Gartner Recommended Reading Gartner Research ...
Analyst(s): Jill Silva-Braga | Ray Pun | Rahim Kaba
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... Access Research Already a Gartner client? A large share of tech marketing program budgets goes to hosted and sponsored events. This research provides product marketers who host a combination of virtual and in-person events with an overview of vendors offering improved content relevance, check-in processes ...
Analyst(s): Precious Ozokpo | Susan Graeme | Amy Jenkins
... fulfilling careers, but often get bogged down in urgent work at the expense of their long-term goals. Author Dorie Clark joins the Talent Angle to share how HR leaders can help employees achieve meaningful career growth and long-term success at work. Overview About the Guest Gartner Recommended Reading ...
Analyst(s): Kelly Armstrong | Alex Chertoff | Caroline Ogawa
... advanced algos like AI/ML to automatically make data assets more valuable. Data and analytics leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Voice of the Customer Segment View Gartner Recommended Reading Methodology Gartner Research ...
... Top market share gains in security came from vendors targeting buyers’ intent to consolidate products and use enterprise licensing agreements. Other vendors grew by addressing new pain points like cloud and AI security, reducing adoption friction and addressing CISO interest in zero-trust security. ...
... Access Research Already a Gartner client? A large share of tech marketing program budgets goes to hosted and sponsored events. This research provides product marketers who host a combination of virtual and in-person events with an overview of vendors offering improved content relevance, check-in processes ...
... Agile teams use a shared definition of done to ensure that work completed during a sprint meets the team’s quality criteria. Software engineers working in agile teams must create and apply a definition of done to improve software quality, reduce rework and limit misunderstandings. Overview Problem Statement ...
... channels and campaigns, marketers can navigate volatility and meet customer needs. This initiative guides your team with strategies for paid, earned, shared, owned channel and content execution. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...
... webinar covers a three-point plan to help product marketers go from GTM misalignment to alignment, and addresses team collaboration, clarification of shared definitions and standardization of measurement. About the Speaker Session Description Learning Objectives Intended Audience Gartner Recommended Reading ...