... The 2025 Gartner CEO Survey shows that 74% of CEOs named AI as the technology poised to have the greatest impact on their industries over the next three years. Despite this, only half of C-suite leaders believe their AI investments are delivering the expected return on investment. Gartner research s ...
Analyst(s): Neal Solanki
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... Access Research Already a Gartner client? Sales operations leaders can use this diagnostic to assess sellers’ performance relative to their peers, determine which activities each individual should focus on, and analyze top performers to understand which behaviors set them apart from their peers. Overview ...
... The rapid advancement of AI is transforming the workplace, yet a significant gap exists between executive enthusiasm and practical adoption. While 77% of CEOs view AI as the most impactful technology for the coming years, only 12% of individual contributors have utilized generative AI (GenAI) for cr ...
... sellers, saving time and boosting productivity. With automation capabilities, AI is set to dominate seller research workflows. Investing in AI-led sales research is now essential for CSOs, as it provides instant access to valuable buyer insights. Overview Strategic Planning Assumption Introduction Description ...
Analyst(s): Shiela Rahimian | Dan Gottlieb | Greg Hessong
... within specific industries are adjusting their strategies and investments to changes in the macroenvironment. Industry Marketing| Demand Generation and Sales Alignment B.A., English, Macalester College MAT, English Literature, Washington University, St. Louis ...
... A series of Microsoft sales and program changes signals a strategic shift to the less familiar Microsoft Customer Agreement Enterprise. IT sourcing, procurement and vendor management leaders can use this guide to identify, assess, and mitigate key differences to the Enterprise Agreement. Gartner Insights ...
Analyst(s): Yoann Bianic | Sara Gravesande | Stephen White | Ben Jepson
... Access Insights Already a Gartner client? High failure rates in sales organizational change often result from applying project management approaches to complex organizational change. To drive success, chief sales officers (CSOs) must allocate dedicated change resources, strategically prepare for change ...
... real driver — seller motivation. Want explosive sales growth? Use AI not just for efficiency, but to supercharge motivation and engagement. This research reveals actionable strategies to slash seller drag and ignite performance by weaving AI into sales. Insights at a Glance Strategic Planning Assumption ...
... How Marketing and Sales Can Thrive During Uncertain Times July 11, 2022 Contributor: Claire Alexander Six tips for marketing success from the GVP of Brand Portfolio and Marketing at Gartner Digital Markets As businesses strive to regain some sense of post-COVID normalcy, inflation realities and fears ...