You searched for

Gartner client? Log in for personalized search results.

Show Filters

Filter Results Cancel
Clear All

3,070 Results found

Sort
Premium Research Jan 2024
... Marketing, sales and service support the customer life cycle, but their siloed functions can result in a disjointed customer experience and lost revenue. This presentation helps revenue and retention leaders collaborate on alignment activities to achieve revenue growth. Gartner Research ...

Analyst(s):   Elizabeth Jones   |   Jeffrey L. Cohen
Get more from Gartner

Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.

Premium Research May 2023
... Despite the improved maturity of AI-based sales technologies, application leaders supporting B2B CRM struggle with AI implementation strategy. Use this research to align with cost-optimization targets and drive revenue growth. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Guy Wood   |   Varun Agarwal   |   Ilona Hansen   |   Melissa Hilbert   |   Adnan Zijadic
Research Jan 2022
... Application leaders supporting sales need to know how to communicate their request-for-proposal requirements to prospective SFA vendors. Use this research to help guide the three most important areas to communicate in order to improve vendor selection. Gartner Insights Abstract ...

Analyst(s):   Adnan Zijadic
Premium Research Sep 2024
... Generative AI service deployment is a priority for marketing, sales and customer service leaders. By understanding these functional leaders’ priorities, challenges and targeted outcomes, tech services leaders can design offerings that meet the market’s requirements. Overview Analysis Conclusion Gartner ...

Analyst(s):   Scott Frederick   |   Tom Coshow
Premium Research Nov 2024
... Technology providers often incorrectly assume their entire partner ecosystem can engage buyers across the customer life cycle. To boost sales velocity, product marketers must apply more rigor to effectively align partner capabilities, co-marketing content and enablement assets to buyer behavior. Overview ...

Analyst(s):   Mark Paine
Premium Research Jan 2024
... using this interactive tool. This tool enables product leaders to view functional groups with decision-making authority in the purchase process of sales technology solutions. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...

Analyst(s):   Michele Buckley   |   Anukriti Agarwal
Premium Research Jun 2024
... Microsoft Copilot for Sales is a new and rapidly evolving addition to CRM software that challenges current data governance, business processes and data flows. This research provides a pragmatic analysis for application technical professionals tasked with evaluating and implementing this service. Overview ...

Analyst(s):   Chad Nelson
Premium Research Jan 2025
... sellers and sacrificing downstream opportunities. CSOs can learn from SixthSpark’s* fusion team, which created innovative routing logic and a new digital sales role to offset these issues. Case Overview Critical Components Results Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kelly Fischbein   |   Dan Gottlieb
Premium Research Oct 2024
... Every sales presentation is critical for an early-stage provider. To secure the next step, startup tech CEOs must approach a meeting with a new prospect with a considered three-part agenda that demonstrates an understanding of prospect challenges and utilizes case studies to showcase value. More Detail ...

Analyst(s):   Warren Johnstone
Items per page: 1018–1026 of items 114 of 342 pages