... market expansion and distribution optimization. As CEOs prioritize top-line growth over broad engagement, leaders must align customer strategies with sales velocity and channel performance to address demand headwinds. Insights at a Glance Issue Context Impact Brief More Detail Contributors Gartner Recommended ...
Analyst(s): Don Scheibenreif
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... Access Insights Already a Gartner client? Agentic AI is rapidly expanding CRM autonomy across marketing, sales, service and digital commerce. However, without explicit boundaries for human judgment, enterprises risk degrading customer trust, brand consistency and governance. This research provides enterprise ...
... Access Insights Already a Gartner client? B2B digital commerce is more than a sales channel; it is an engine for profit optimization. This research details the operational processes, revenue drivers and organizational tactics digital commerce leaders should implement to maximize ROI. Insights at a Glance ...
... Access Insights Already a Gartner client? Global semiconductor sales will exceed $1 trillion in 2026, exhibiting the highest percentage growth in the last two decades. Memory revenue will increase threefold in 2026 amid a massive price surge, while increased spending by hyperscalers continues to support ...
Analyst(s): Rajeev Rajput | Masatsune Yamaji | Joseph Unsworth | Yashika Goyal | Warren Peng | Kartikay Gulani | Shrish Pant | Jainendra Singh | Ben Lee | Jon Erensen | Guy Robertson | Roger Sheng | Menglin Cao
... Access Insights Already a Gartner client? CSOs using ideal customer profiles built only on technographic and firmographic “fit” data flood their sales pipelines with false positives and stalled deals. Instead, they should implement AI-augmented ICPs that pinpoint actively buying accounts, save seller ...
... Access Insights Already a Gartner client? New and disruptive product launches often miss sales targets due to traditional targeting and varying adoption rates among buyer segments. To succeed, product marketing leaders should target “catalysts” and “opportunists” who have higher risk tolerance, urgency ...
... to develop programs to find sales-ready buyers but often don’t consider B2B buyer behavior in the sales cycle. Product marketing leaders should guide teams to map personas to key buying situations and add jobs to be done to close that gap and help align marketing with sales. Overview Analysis Gartner ...
... Sales operations leaders face increased pressure to improve organizational performance through analytics while feeling overwhelmed by the growing demand for actionable data. To maximize sales analytics’ impact, prioritize analytics requests based on impact, influence and effort. Gartner Research ...
... Organizations are currently undergoing transformational change, reshaping how we respond to the new opportunities and challenges presented by these VUCA (volatile, uncertain, complex and ambiguous) times. Therefore, organizations must prepare for the upcoming forces that aim to transform humanity, n ...