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Premium Research May 2024
... Gartner Sales Podcast co-hosts Betsy Gregory-Hosler and Billy Luckey interview revenue innovators to understand the strategy, people, process, technology and tactics required to drive growth. Overview About the Guest Gartner Recommended Reading Gartner Research ...

Analyst(s):   Betsy Gregory-Hosler   |   Billy Luckey
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Webinar On-Demand
... The sales operations operating model that was valuable in the past is no longer relevant. The rapidly evolving sales landscape demands sales operations leaders support the CSO in establishing and implementing an AI-centric sales strategy. Sales operations leaders must reassess their areas of investment ...

Analyst(s):   Sandhya Mahadevan   |   Steve Rietberg   |   Tyler Huguley
Research Oct 2026
... Access Insights Already a Gartner client? Chief sales officers can use this Market Overview to understand how AI agents for B2B sales are delivered, identify potential overlap in the sales technology stack and compare the embedded and prebuilt agent models shaping revenue, productivity, cost and risk ...

Analyst(s):   Veronica Steiner   |   Adnan Zijadic
Complimentary Research June 24 2025
... Harmonizing sales channels and the various routes to market Allocating or mobilizing resources Unlocking hidden insights Related resources on sales strategy Gartner clients: Log in for a complete suite of actionable insights and tools on sales strategy. Sales Strategy FAQs What is sales strategy? A sales strategy ...
Premium Research Aug 2026
... Sales managers are force multipliers for team performance, but too much of their time is spent on noncore activities. CSOs must simplify the role through technology to offload or augment tasks, allowing sales managers to focus on high-impact, human-led activities that drive team performance. Insights ...

Analyst(s):   Rachael Buchler
Research Oct 2026
... Access Insights Already a Gartner client? Most sales kickoffs fail to drive meaningful behavior change. This guide helps sales enablement leaders build a kickoff strategy that drives performance by reinforcing target behaviors, improving training stickiness, and delivering the execution data needed to ...

Analyst(s):   Shayne Jackson   |   Christopher Gamble
Research Sep 2026
... Access Insights Already a Gartner client? Digital sales rooms improve deal engagement and execution — but without a clear deployment plan, they risk becoming underutilized content repositories. Sales operations leaders must first align DSR use cases to key opportunities to add value, then mitigate risk ...

Analyst(s):   Melissa Hilbert   |   Luke Tipping   |   Mark Paine
Research Jul 2026
... Access Insights Already a Gartner client? Sales performance management platforms enable sales operations leaders to plan, design, and implement sales territories and incentives. Use this research to compare vendors across use cases and critical capabilities and identify the right fit. Overview What You ...

Analyst(s):   Steve Rietberg   |   Brian Petty   |   Sandhya Mahadevan   |   Roland Johnson
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