... AI is making commercial intelligence easier to generate than executive judgment is to scale. Sales organizations that benefit the most from AI will be those that preserve leadership reasoning as recommendation volume, velocity and influence continue to expand. Insights at a Glance Issue Impact Implications ...
Analyst(s): Bill Yetman | Christopher Gamble
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... Budget targets for lower inventory are an annual routine. However, reduction is often made difficult by budget inconsistencies that drive oversupply. This research provides CSCOs with actionable insights on how to make budgeted inventory reduction feasible. Analysis Next Steps Gartner Recommended Readi ...
... Dynamics 365 for Sales (SaaS/online offering) focuses on increasing sales efficiency and productivity. Application leaders supporting sales will find it attractive as it addresses most B2B sales needs "out of the box." Impacts Analysis Impacts and Recommendations Dynamics 365 for Sales has revamped mobile ...
Analyst(s): Brian Manusama | Ilona Hansen | Adnan Zijadic
... during purchases. CMOs should use this guidance to optimize digital properties for LLM-assisted search, offer interactive comparison tools, and arm sales teams with insights and value validation assets to secure high-quality deals. Overview Gartner Recommended Reading Gartner Insights Abstract ...
... number of customer touchpoints continues to grow, the risk of internal misalignment across different customer-facing channels and roles increases. Sales enablement leaders should adopt a revenue enablement approach to drive alignment and ensure a consistent commercial message. Analysis Research Highlights ...
Analyst(s): Melissa Hilbert | Doug Bushée | Bill Yetman
... Access Insights Already a Gartner client? Oracle’s licensing, sales and product portfolio complexities create commercial and compliance challenges for clients. This research collection helps heads of IT procurement build leverage, negotiate stronger agreements, manage compliance risk and control long-term ...
... Heads of IT procurement should expect 12% or higher pricing at future renewal and greater licensing complexity resulting from Salesforce’s Agentforce Sales, Service, and Industry edition repackaging that expands consumption-based capabilities and products. Overview Strategic Planning Assumption Analysis ...
Analyst(s): Jo Liversidge | Tad Travis | Rebecca Martin | Quintin Casper | Hannah Decker
... defining clear program ownership and translating win/loss findings into actions, organizations can improve GTM effectiveness, product competitiveness and sales performance. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
... Research Already a Gartner client? Accelerating change and high failure rates on organizational change threaten to disrupt sales momentum and the achievement of targets. Chief sales officers should download this tool to lead through change by developing and communicating a compelling vision. Gartner Research ...
Analyst(s): Sales Research Team | Jason Barberio | Robert Lesser