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Premium Research Sep 2026
... interactions are more convenient, and not all sellers recognize when F2F interactions are necessary. CSOs need to identify critical moments in the sales cycle for prioritization of F2F meetings. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Greg Hessong
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Research Oct 2026
... Access Insights Already a Gartner client? Unsanctioned shadow AI creates hidden security and commercial risks across sales teams. Use this research to partner with IT leaders, establish high-value approved AI alternatives, and build seller AI judgment without stifling commercial productivity. Insights ...

Analyst(s):   Kelly Fischbein
Research Oct 2026
... budget will fund. If a vendor is not on the buyer’s shortlist, the opportunity in CRM is irrelevant. Without a verified budget, the forecast becomes sales hope. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sabine Zimmerhansl   |   Raymond Paquet
Research Aug 2026
... Access Insights Already a Gartner client? Sales organizations rely on CPQ applications to support omnichannel buying, complex service-based offerings, and revenue life cycle management. AI, composable architectures, and market consolidation are reshaping competition and future investment priorities. ...

Analyst(s):   Luke Tipping   |   Mark Lewis
Premium Research Dec 2024
... Technology disruptions and economic uncertainties have altered customer buying behavior. This research offers best practices for chief sales officers to boost B2B sales revenue by creating a simplified buying experience that reflects changing purchase preferences. Overview Introduction Analysis Gartner ...

Analyst(s):   Sales Research Team
Premium Research Mar 2024
... Sales teams’ reliance on data-driven decision making and analytics generated insights is at an all time high. CSOs can use this research to increase the impact of analytics on decision making and overall sales performance. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sales Research Team
Research Mar 2021
... Application leaders responsible for selecting and deploying CRM sales technology should use this guide to identify best-fit technologies to support sales objectives, create a multiyear technology roadmap, define timelines for technology implementation and communicate the plan to business partners. Overview ...

Analyst(s):   Sales Research Team
Complimentary Research May 23 2024
... coordinated touchpoints that unify buying teams and leveraging digital channels to offer seamless, personalized experiences. Moreover, aligning marketing, sales, and service functions around a shared understanding of customer situations and engagement preferences is essential. By integrating orchestrated customer ...
Premium Research May 2024
... In the face of a rapidly evolving technology and vendor landscape, sales operations leaders must drive sales tech vendor selections and improve the use of existing investments. Use this research to build a more effective roadmap by leveraging the use cases that technology needs to solve. Overview Introduction ...

Analyst(s):   Sales Research Team
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