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Premium Research Sep 2023
... Sales force automation platforms enable deeper sales automation, mediation of buyer and seller interactions and standardized CRM sales processes. Application leaders supporting sales should evaluate the 13 vendors against 12 critical capabilities within three use cases to identify the best fit. Overview ...

Analyst(s):   Steve Rietberg   |   Guy Wood   |   Ilona Hansen   |   Varun Agarwal   |   Adnan Zijadic
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Premium Research Sep 2022
... Sales force automation platforms enable collaboration, mediate interactions between buyers and sellers, and standardize CRM sales processes. Application leaders supporting sales should evaluate the 14 vendors against 12 critical capabilities within three use cases to identify vendors for further evaluation ...

Analyst(s):   Steve Rietberg   |   Varun Agarwal   |   Adnan Zijadic   |   Ilona Hansen
Research Dec 2025
... intelligence Advanced activity intelligence AI sales assistant AI-guided actions Buyer intelligence Data interoperability Deal scoring Knowledge base Mobile app Multichannel buyer engagement Pipeline analytics Programmable action orchestration Sales forecasting Sales skills coaching Scheduling automation Acquire ...

Analyst(s):   Steve Rietberg   |   Alyssa Cruz   |   Dan Gottlieb
Blog Post April 05 2019
... career in sales? Gartner’s world-class organization is growing at a rapid pace and looking to hire top talent to fuel the future of our business. Sian O’Hanlon, Sales Manager, is sharing why she enjoys working on Gartner’s Large Enterprise sales team in the UK. I started my journey in Gartner Sales […] ...
... Refresh Your Sales Outreach Plan February 3, 2021 Contributor: Rupal Bhandari Ensure your sales messaging is as effective as possible. Assess your current outreach strategy to determine if your sales engagement plan needs a refresh. When communicating with prospects, 99% of sales reps in the sales development ...
Premium Research Aug 2024
... Management Visualization and Analytics Partner Relationship Management Platform and Composability Collaboration Proposal and Quote B2B Sales B2C Sales Indirect/Relationship Sales Inclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Research ...

Analyst(s):   Varun Agarwal   |   Guy Wood   |   Steve Rietberg   |   Adnan Zijadic
Premium Research May 2024
... Product leaders not aligned with sales leader priorities risk miscommunication, missed opportunities and inconsistent market messaging. This presentation is designed to help vendors learn more about the priorities of sales leaders to better align their GTM strategy to sales functions’ goals. Gartner Research ...

Analyst(s):   Tech Buying Behavior Research Team
Research Feb 2025
... Access Research Already a Gartner client? Sales teams frequently grapple with generic, corporate coaching frameworks that overlook the distinct challenges and dynamic nature of seller roles. Sales enablement leaders should customize coaching to address unique sales challenges, enhancing seller performance ...

Analyst(s):   Rachael Buchler   |   Bill Yetman
Research Jan 2025
... Access Research Already a Gartner client? To optimize sales productivity, sales operations and enablement must lead the execution of the unified commercial strategy. This requires both functions to support sales in adopting new behaviors, AI-driven technology and decision-driven analytics. Scope Analysis ...

Analyst(s):   Shayne Jackson   |   Wendy Butler-Mafuz   |   Steve Rietberg   |   Doug Bushée   |   Sandhya Mahadevan   |   Bill Yetman   |   Nate Eisinger   |   Tyler Huguley
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