... Access Insights Already a Gartner client? By 2025 the market for software that enables hyperautomation will reach nearly $860 billion, with a CAGR of 12.3%. Demand for hyperautomation is driven by a strong need for digital transformation and automation of business and IT processes. Overview Forecast ...
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... Access Insights Already a Gartner client? By 2026, the market for software that enables hyperautomation will reach nearly $1.04 trillion, with a CAGR of 11.9%. Demand for hyperautomation is driven by a strong need for digital transformation due to talent shortages, increasing economic pressures and competitive ...
... Access Insights Already a Gartner client? By 2028, the market for software that enables hyperautomation will reach $1.07 trillion, with a CAGR of 13.9%. Demand is driven by a push for operational efficiencies, digital transformation of both structured and unstructured data, and regulatory changes to ...
... Already a Gartner client? Account-based marketing platforms provide a foundation to run ABM programs at scale. Demand generation leaders partnering with sales on account-centric approaches to managing audiences, orchestrating campaigns, activating audiences, and measuring engagement can use this research to ...
Analyst(s): Jenifer Silverstein | Upasna Chandna | Ray Pun | Chris Chandler
... To drive growth among existing customers, CSOs must prioritize coordinated commercial execution. CSOs can achieve this by evolving their sales or revenue operations model to align commercial execution, establish a foundation to utilize AI, and develop actionable intelligence to guide role and organizational ...
Analyst(s): Steve Rietberg | Tyler Huguley | Sandhya Mahadevan
... Access Research Already a Gartner client? CSOs are uniquely positioned to drive a sales-led growth GTM strategy, yet many struggle to do so while balancing a unified commercial approach and leading tactical seller execution and performance. Use this research to lead SLG model strategy decisions that ...
... British American Tobacco created its scalable, evidence-based Supplier Decarbonization Enablement Strategy to advance its 2030 Scope 3 GHG emissions reduction targets. CPOs should use this case study to help high-impact suppliers develop capabilities that drive measurable emissions reduction. Case Overview ...
Analyst(s): Andrew Mandelstam | Sabu Mathai | Marta Muñoz
... avoid common pitfalls, including how to: Define business objectives for the partner program. Identify what’s working well with customers and partners. Enable partners and leverage leading best practices. ...