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Research Jun 2017
... Access Insights Already a Gartner client? Bias is inherent in the development of analytic models, data selection and the associated algorithms. The bias continuum provides data and analytics leaders with a discussion template for transparently exposing statistical bias so as to ensure real business im ...

Analyst(s):   Dale Kutnick   |   Alan Dayley   |   Mark Beyer
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Research Aug 2019
... of SPM embraces efficiency through core incentive compensation management, and effectiveness through advanced analytics and planning, and optimized sales productivity. This Toolkit will help application leaders build a focused and prioritized requirements document for selecting vendors. When to Use Downloadable ...

Analyst(s):   Melissa Hilbert   |   Melissa Hilbert
Premium Research Nov 2024
... on business and continued future uncertainty have made the CSO role about more than "just sales." Leading CSOs will leverage adaptability, role simplification and cross-functional collaboration to improve sales productivity. Overview Recommended Actions Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sales Research Team
Blog Post July 29 2020
... As part of the Gartner sales team, you’ll have a seat at the table advising and helping clients identify and solve their most important challenges. Individuals who’ve got a will-to-win attitude and push the possibilities of the role by building relationships and becoming a trusted advisor to ...
Research Jan 2024
... Research Already a Gartner client? Accelerating change and high failure rates on organizational change threaten to disrupt sales momentum and the achievement of targets. Chief sales officers should download this tool to lead through change by developing and communicating a compelling vision. Gartner Research ...

Analyst(s):   Sales Research Team   |   Jason Barberio   |   Robert Lesser
Announcement April 28 2022
... Gartner for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice ...
Premium Research Aug 2026
... Retail CMOs face pressure to drive sales through online channels amid demographic shifts and changing purchase behaviors. CMOs can use this research to benchmark their digital marketing performance against monobrand retail leaders and identify areas of opportunity to drive growth. Index Performance ...

Analyst(s):   Brad Jashinsky   |   Matt Moorut   |   Ipsa Jaiswal
Premium Research Oct 2026
... AI is making commercial intelligence easier to generate than executive judgment is to scale. Sales organizations that benefit the most from AI will be those that preserve leadership reasoning as recommendation volume, velocity and influence continue to expand. Insights at a Glance Issue Impact Implications ...

Analyst(s):   Bill Yetman   |   Christopher Gamble
Research Aug 2026
... Already a Gartner client? Critical thinking enables employees to exert judgment that enhances the value of AI-enabled finance outputs, but it is too often developed as a mere byproduct of finance talent’s work. CFOs must instead intentionally redesign AI-enabled workflows to turn critical thinking into ...

Analyst(s):   Valeria Miron
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