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Announcement June 25 2025
... Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice on X and LinkedIn using ...
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Premium Research Sep 2026
... Heads of IT procurement should expect 12% or higher pricing at future renewal and greater licensing complexity resulting from Salesforce’s Agentforce Sales, Service, and Industry edition repackaging that expands consumption-based capabilities and products. Overview Strategic Planning Assumption Analysis ...

Analyst(s):   Jo Liversidge   |   Tad Travis   |   Rebecca Martin   |   Quintin Casper   |   Hannah Decker
Research Sep 2026
... Access Insights Already a Gartner client? Oracle’s licensing, sales and product portfolio complexities create commercial and compliance challenges for clients. This research collection helps heads of IT procurement build leverage, negotiate stronger agreements, manage compliance risk and control long-term ...

Analyst(s):   Wendy Morin
Premium Research Oct 2026
... defining clear program ownership and translating win/loss findings into actions, organizations can improve GTM effectiveness, product competitiveness and sales performance. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rahim Kaba   |   Liz Pellegrini
Research Jun 2021
... Access Insights Already a Gartner client? IoT-enabled predictive maintenance has become a preferred pilot initiative for technology-led digital business transformations among different industries. Technology and service providers of predictive maintenance must develop longer-term strategies and partnerships ...

Analyst(s):   Emil Berthelsen   |   Eric Goodness   |   Kay Sharpington
Announcement May 12 2025
... Gartner for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice ...
Premium Research Sep 2026
... interactions are more convenient, and not all sellers recognize when F2F interactions are necessary. CSOs need to identify critical moments in the sales cycle for prioritization of F2F meetings. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Greg Hessong
Research Oct 2026
... budget will fund. If a vendor is not on the buyer’s shortlist, the opportunity in CRM is irrelevant. Without a verified budget, the forecast becomes sales hope. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sabine Zimmerhansl   |   Raymond Paquet
Research Aug 2026
... Access Insights Already a Gartner client? Sales organizations rely on CPQ applications to support omnichannel buying, complex service-based offerings, and revenue life cycle management. AI, composable architectures, and market consolidation are reshaping competition and future investment priorities. ...

Analyst(s):   Mark Lewis   |   Luke Tipping
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