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Research Jul 2026
... technology pilots; rather, they struggle to design them to produce clear results that enable confident decision making. General counsel can use these three strategies to structure pilots that cut through ambiguity and enable confident vendor selection. Insights at a Glance Impact Actions How to Execute Success ...

Analyst(s):   Maesea McCalpin
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Research Jun 2026
... detection and insight. AI enables continuous monitoring, probabilistic forecasting and decision support, incorporating external risks to transform risk management and protect investment value. Insights at a Glance Portfolio Value at Risk Actions Cautions Implement AI-Enabled Risk Management Success Measures ...

Analyst(s):   Zahid Kisa   |   Cynthia Phillips
Webinar On-Demand
... •How AI‑enabled SRE tools can improve reliability and incident response •How to integrate autonomous AI agents into your SRE roadmap •The evolving role of reliability architects in governing AI‑driven operations •How to apply SRE insights to improve product design and delivery Traditional SRE approaches ...

Analyst(s):   Daniel Betts
Research October 14 2022
... and well-planned effort from the product team, marketing and sales. Within a PLG motion, neither marketing nor sales can be successful without an underpinning of product usage, user engagement data and resulting insights. Technology product marketers should focus their time and effort on showing value ...
Premium Research Mar 2025
... The CSOs of top sales organizations maintain productivity while simultaneously achieving successful organizational transformation. CSOs can use this infographic to map what these sales organizations are doing differently and how they can pursue these strategies in their own organizations. Overview Gartner ...

Analyst(s):   Betsy Gregory-Hosler   |   Colleen Giblin   |   Kelly Fischbein   |   Jared Davis
Premium Research Jun 2023
... outcome-driven analytics drive performance. Application leaders owning CRM sales technology can leverage Gartner’s Analytics Dashboards Framework to deliver actionable insights that make strategic and tactical impact on sales performance. Overview Strategic Planning Assumptions Introduction Analysis ...

Analyst(s):   Guy Wood
Article December 15 2025
... CRM data for attribution, tagging activities like marketing, sales or service to individuals or accounts. MMM doesn’t connect marketing activities directly to CRM deals, leading B2B CSOs to distrust its outputs. Complex sales cycles. B2B sales journeys vary greatly, with some deals taking months or years ...
Premium Research May 2024
... marketers routinely cite challenges with sales displaying low interest during marketing updates. To improve engagement, product marketers must develop data-driven narratives that prove marketing impact and tailor information to the objectives and challenges of the sales team. Overview Introduction Analysis ...

Analyst(s):   Amy Jenkins
Premium Research Sep 2024
... Sales forecasting takes significant seller time, is too often inaccurate and is getting more difficult. But advances in AI can reduce seller burden while increasing forecast accuracy. This research teaches sales operations leaders how AI can enhance data capture, predictions and insights. Overview Introduction ...

Analyst(s):   Tyler Huguley   |   Steve Rietberg
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