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Premium Research Oct 2026
... K-12 and higher education CIOs are exploring and deploying uses for generative AI in their organizations. While many generative AI-enabled tools exist, CIOs are looking for demonstrated value. This presentation provides use-case examples to help support investment decisions and roadmap planning. High-Level ...

Analyst(s):   Grace Farrell   |   Steve Mate
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Research Oct 2026
... Access Insights Already a Gartner client? Driving greater brand awareness in an AI-enabled world is a top marketing priority. This research can help CMOs explore winning brand awareness strategies and boost commercial impact through better audience reach and affinity. Insights at a Glance Analysis Gartner ...

Analyst(s):   Alex De Fursac Gash
Premium Research Oct 2026
... Innovation through AI-enabled WFM processes and changes to vendor partnerships will trigger a wave of investment in WFM technology. HR technology leaders should use this tool to customize RFI and RFP functional requirements and objectively rank vendor proposals. When to Use Directions for Use Gartner ...

Analyst(s):   Kelsie Marian   |   Josie Xing   |   Sam Grinter   |   Anand Chouksey   |   Ranadip Chandra
Research Mar 2024
... Access Research Already a Gartner client? CSOs must annually assess whether their sales incentive plan requires change for the next year. Shifting priorities, increasing costs and seller attrition likely trigger a change in comp design. This Tool helps CSOs assess their needs for a plan redesign and ...

Analyst(s):   Dave Egloff
Research Jan 2025
... Access Research Already a Gartner client? Diverse buying group needs, coupled with rapid advancement in AI, require sales to innovate in engaging buyers and upskilling sellers. CSOs can leverage this analysis to craft inclusive buyer engagement strategies, balance AI with sellers’ human skills and ethically ...

Analyst(s):   Colleen Giblin   |   Kelly Fischbein   |   Adnan Zijadic   |   Daniel Hawkyard   |   Doug Bushée   |   Michael Katz   |   Alyssa Cruz
Blog Post September 01 2021
... Meet Jadah Quinn, Sales Manager of Gartner’s Australian-New Zealand Large Enterprise High Technology Division. Jadah leads a team that advises organizations on best practices to increase market share, accelerate growth, identify new market opportunities and differentiate from the competition ...
Premium Research Sep 2024
... Board survey summary features perspectives from 12 Gartner Research Board for Global CIOs members regarding their technology strategies for commercial sales volume and revenue forecasts. The summary draws comparisons between the types of tools members use for this purpose and outlines the advantages, disadvantages ...

Analyst(s):   Consult the Board Research Team
Research Dec 2025
... Access Insights Already a Gartner client? Revenue action orchestration platforms are emerging as the cornerstone of AI-first sales execution. Sales operations leaders should evaluate RAO vendors based on their ability to deliver autonomous guidance, consolidate revenue signals and scale execution across ...

Analyst(s):   Alyssa Cruz   |   Dan Gottlieb   |   Steve Rietberg
... validate buyer journey mapping to understand diverse buying groups and create customer-centric content. How Gartner helped Addressed pain points, refined sales stages, tailored marketing content, and reshaped campaign strategies using Gartner Buyer Journey Mapping. Business impact Gained new perspectives for ...
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