... leaders neglect RTM in their GTM strategy, significantly limiting findability and revenue opportunities. Embedding RTM at the core of GTM strategy enables real market differentiation and lasting success. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Mark Paine | Laz Gonzalez
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... working knowledge from context-dependent work, creating value beyond faster or better outputs. Capturing this value requires application leaders to enable business teams to develop reusable operational knowledge and create a safe path to worker-created automation. Insights at a Glance Issue Impact Implications ...
... advanced, AI-powered use cases now will see their ITSM platforms commoditized by 2030. Competitive survival now runs on AI, with growth fueled by enabled hyperpersonal service, learning agents, and autonomous, trusted action. Insights at a Glance Strategic Planning Assumptions Issue Impact More Detail ...
... Gartner client? Heads of supply chain planning can elevate financial alignment in S&OP by engaging commercial teams to own revenue plans, which will enable profit-driven decisions, close revenue gaps, and optimize supply chain and financial performance. Insights at a Glance Impact Actions How to Execute ...
... Access Insights Already a Gartner client? Speech translation enables instant collaboration and access to new markets, improving customer and employee experience, operational efficiency, and accessibility. This report analyzes enabling technologies, key use cases, and risks associated with this emerging ...
Analyst(s): Gabriele Rigon | Bern Elliot | Adrian Lee | Manoj Bhatia
... Access Insights Already a Gartner client? CSOs must close the “value gap” to drive retention and growth, yet existing strategies fail to enable customers to achieve value realization at scale. This research provides a framework for CSOs to operationalize value realization. Insights at a Glance Impact ...
Analyst(s): Daniel Hawkyard | Morgan Barnes | Greg Hessong
... embedded in workflows, shaping decisions, completing tasks faster than before, and transforming work itself. This article will help executive leaders enable the organization to use AI securely at scale, without losing the speed advantage it promises. Insights at a Glance Issue Impact Implications Gartner ...
... Every AI-enabled redesign of processes, roles and teams can start a flywheel of compounding value or risk. The momentum and drag created dictate which of them compounds. Enterprises need to declare an AI primary posture, and then govern these forces deliberately. Insights at a Glance Issue Impact More ...
Analyst(s): Eyad Tachwali | Janelle Hill | Mary Mesaglio | Daryl Plummer | Hung LeHong | Alicia Mullery | Kabeh Vaziri
... prices higher as shipments declined in 2Q26. With cost pressures forcing vendors to pass on increased ASPs onto end users, focus has shifted to AI-enabled devices that justify the price premiums and help sustain replacement momentum. Overview Methodologies and Definitions Notes Gartner Recommended Reading ...