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... potential value via S&OP transformation. Mission-critical priority An Australian mining company partnered with Gartner for Supply Chain to upgrade sales & operations planning (S&OP). How Gartner helped Shared key insights from leaders & practitioners on the topic of customer segmentation, data-driven ...
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Research February 15 2022
... Leveraging Buying Guides to Improve Midfunnel Sales Effectiveness as a Tech CEO Support and influence buying teams in their journey. Experts: Eric Hunter, Erica Huang 90% of buyers agree that the information they encountered as a part of their purchase decision was generally of high quality, but they ...
Research Jan 2026
... increase over the next five years, CSCOs must manage cost and enable commercial growth by balancing technology efficiency with workforce development. CSCOs who act on these bold predictions will prepare their organizations to thrive in a future enabled by human-machine collaboration. Strategic Planning Assumptions ...

Analyst(s):   Matthew Matsko   |   Mel Mohamednur   |   Dana Stiffler   |   Julia von Massow   |   Alan O'Keeffe   |   Danielle Torgerson   |   Simon Bailey
Webinar April 14 2023
Join this latest installment of the Gartner Pipeline Innovators series to discover how DocuSign adapts to market changes, and delivers a predictable pipeline for sales.
Webinar April 05 2023
Learn how progressive organizations align commercial strategy and operations to deliver higher value deals, and how you can diagnose your current stat...
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Successful customer acquisition and expansion has always required strategic targeting and powerful storytelling. But, in a changing landscape of customer preferences and emerging technologies, tech CEOs must carefully balance investments acros ...

Analyst(s):   Erin Lloyd Gordon
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? When organizations fail to differentiate between key accounts, they risk missing growth opportunities and wasting resources by treating all key accounts equally. CSOs must employ key account subtiering to distinguish specific relationship and ...

Analyst(s):   Daniel Hawkyard   |   Robert Blaisdell
Premium Research Feb 2025
... The capabilities of digital tools used by buyers continue to advance, with buyers increasingly delegating purchase activities or decisions to technologies with entirely different needs to human buyers. CSOs must prepare their teams to engage with both human and machine stakeholders to stay competiti ...

Analyst(s):   Daniel Hawkyard   |   Luke Tipping
Research May 2017
... Advanced analytics techniques that focus on SPM — including predictive, prescriptive, benchmarking and machine learning — are now available. Application leaders must choose the right combination of advanced and traditional analytics to boost efficiency, optimize performance and increase revenue. Key ...

Analyst(s):   Melissa Hilbert   |   Melissa Davis
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