... Insights Already a Gartner client? The vertical-specific software market is forecast to grow 9.7% in 2026, reaching $543 billion in 2030. While elongated sales cycles and macroeconomic caution define the short-term stabilization period, the market’s resilience, anchored by mission-critical cloud and AI transitions ...
Analyst(s): Pankaj Verma
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Membership Overview What Is Gartner for Marketing? Explore insights, guidance and tools to enable faster, smarter decisions and stronger performance on your mission-critical marketing priorities. Featured Insights: CMOs: Build Your AI Literacy to Enhance C-Suite Credibility Apply these actions to strengthen ...
... face intense pressure and can’t afford delays in assessing their sales teams’ readiness for strategic objectives. This research empowers you to rapidly overhaul talent strategies and transform culture, building a resilient, future-ready sales team. Action Name Gartner Insights Abstract ...
... With digital-first buyers reshaping B2B sales, CSOs must rethink every channel. This research pushes CSOs to rigorously assess effectiveness, cost and volume — guiding smarter channel choices to win and keep customers. Gartner Research ...
... increasingly demand technology and services to enable their sustainability agendas. Product leaders who understand and correctly use the terminology of sustainability, ESG, EHS and CSR can drive effective positioning and clear messaging to increase sales. More Detail Gartner Recommended Reading Gartner ...
... Upskilling sellers is among the three most common challenges for chief sales officers in 2024. In this webinar, we will share how high performing sales organizations can prioritize commercially successful skills and drive adoption of those skills. Session Description Learning Objectives Intended Audience ...
... Marketing and sales alignment is a necessary but often challenging component to ABM success. This webinar will provide three tips for demand generation leaders to gain buy-in from their sales team and effectively collaborate throughout the program. About the Speaker Session Description Learning Objectives ...
... was awarded the official product sponsorship of the National Collegiate Sales Competition (NCSC). The partnership between Gartner, the world’s leading research and advisory company, and NCSC provides students with unparalleled sales training. With this sponsorship Gartner was able to create a curriculum ...
... Access Research Already a Gartner client? Many chief sales officers use linear account tiering to set a range of high- to low-touch engagements and complement their customer segmentation strategy. To drive situationally specific and more productive sales interactions, CSOs must consider the nonlinear, four-box ...