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... This type of intent signal can be used to create targeted lists for marketing and sales outreach. Third-party sources. These include software buyer destination sites such as Capterra, Software Advice and GetApp. They enable buyers to shortlist and select the best software solution by providing comprehensive ...
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Premium Research Feb 2024
... increasingly demand technology and services to enable their sustainability agendas. Product leaders who understand and correctly use the terminology of sustainability, ESG, EHS and CSR can drive effective positioning and clear messaging to increase sales. More Detail Gartner Recommended Reading Gartner ...

Analyst(s):   Lillian Oyen-Ustad   |   ck Andrade
Premium Research Dec 2019
... Data Intelligence Solutions for Sales? What Is Gartner Peer Insights “Voice of the Customer”? What Is the Gartner Peer Insights Customers’ Choice? Use Customer Reviews and Expert Research to Supplement Your Analysis Gartner Peer Insights “Voice of the Customer” DIS for Sales Peer Reviews and Ratings Vendor ...

Analyst(s):   Peer Contributors
Premium Research Apr 2026
... offers integrated insights on how AI is impacting work, worker sentiment, workforce enablement and business outcomes, helping leaders drive results with AI. Insights at a Glance Strategic Planning Assumption AI Enablement Illusions Block Progress Stark Realities Can Cause Major Losses Addressing Four Workforce ...

Analyst(s):   Diana Sanchez   |   Swagatam Basu
Premium Research May 2025
... face intense pressure and can’t afford delays in assessing their sales teams’ readiness for strategic objectives. This research empowers you to rapidly overhaul talent strategies and transform culture, building a resilient, future-ready sales team. Action Name Gartner Insights Abstract ...

Analyst(s):   Christopher Gamble   |   Brendan Condon
Premium Research Oct 2025
... With digital-first buyers reshaping B2B sales, CSOs must rethink every channel. This research pushes CSOs to rigorously assess effectiveness, cost and volume — guiding smarter channel choices to win and keep customers. Gartner Research ...

Analyst(s):   Muskan Gujral
Premium Research Jul 2026
... when automation is fragmented or weak. This research helps application architects design and strengthen automation as a governed execution layer that enables reliable agent behavior. Overview Analysis Recommendations Conclusion Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mike Levisay   |   Arthur Villa   |   Ilona Hansen
Research May 2026
... Insights Already a Gartner client? As personalization fatigue rises, marketers must find new ways to create meaningful contacts at scale. Sponsorships enable shared experiences that matter to consumers and help drive brand visibility, trust, and connection. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rachel Dooley   |   Nicole Greene
Premium Research Jun 2026
... advanced security, and AI processing. When physical AI becomes a reality, MCUs will become even more important. Vendors should expand turnkey solutions to enable long-term growth. Insights at a Glance Strategic Planning Assumption Gartner Insights Abstract ...

Analyst(s):   Masatsune Yamaji
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