... AI investments by CMOs often target efficiency, reinforcing the perception of marketing as a cost center. High-tech executives who enable CMOs to identify AI use cases for growth and build investment cases delivering strategic outcomes will unlock more opportunities for technology initiatives. Insights ...
Analyst(s): Suzanne White
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... An independent, board-reporting enterprise risk management function that is powered by a centralized core and a network of risk champions enables heads of ERM to bridge critical information gaps, elevate passive compliance to active oversight, and transform risk management into shared organizational ...
... advanced, AI-powered use cases now will see their ITSM platforms commoditized by 2030. Competitive survival now runs on AI, with growth fueled by enabled hyperpersonal service, learning agents, and autonomous, trusted action. Insights at a Glance Strategic Planning Assumptions Issue Impact More Detail ...
... Data and analytics technologies enable you to create highly discoverable, trusted, high-quality, contextualized and reusable data assets, AI models and AI agents. These rapidly advancing markets, essential to delivering value from AI, are the ones data and analytics leaders can’t afford to overlook in ...
... governance becomes difficult to sustain. CMOs can use Gartner’s Brand Governance Maturity Model to assess current capabilities, identify governance gaps and enable consistent brand execution at scale. Insights at a Glance Impact Brief Actions How to Execute Success Measures Gartner Recommended Reading Gartner ...
... building a strategic culture. However, strategic success requires balancing the what and the how. Specifically, marketers must understand the plan, be enabled to prioritize effectively, and be encouraged to contribute ideas that turn strategy into real impact. Insights at a Glance Issue Impact More Detail ...
... use cases and processes. Organizations that do not implement meaningful integration will not be able to operate at the speed required to address AI-enabled threats from a reactive and proactive perspective. Overview Analysis Recommendations Conclusion Gartner Recommended Reading Gartner Insights Abstract ...
... Agentic AI is reshaping work and disrupting traditional workforce models. To enable a hybrid human-AI agent workplace, CIOs must partner across functions, redefine accountability, and embed cross-functional expertise. Gartner has identified practical innovations for leaders to accelerate this transformation ...
... Embedded process intelligence unifies process modeling, mining and real-time monitoring to uncover inefficiencies and enable data-driven adaptations. It is critical for enterprise software CPOs because it helps to scale AI agents, ensure governance and align best practices for agentic execution. Insights ...