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Research Jan 2026
... from stores for digital orders, embrace drone delivery partnerships with municipalities, and collaborate on logistics. Market dominance and secondhand sales will grow. CSCOs must act now to prepare for major industry shifts. Strategic Planning Assumptions Overview Analysis A Look Back Gartner Recommended ...

Analyst(s):   Chap Achen   |   Tom Enright   |   Gerhard Grimm
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Research Dec 2025
... Insights Already a Gartner client? Buyers prefer private, partner-driven offers, so tech providers who only passively list on marketplaces risk losing sales and relevance. To stay competitive and boost revenue, leaders must engage partners and focus on tailored marketplace deals. Insights at a Glance Strategic ...

Analyst(s):   Laz Gonzalez
Research Dec 2025
... Gartner client? CSOs struggle with inflated pipelines that obscure real opportunities and make forecasting unreliable. Persistent misalignment between sales and marketing is exacerbating this inflation. CSOs can use this research to learn how to align with marketing and build a predictable pipeline. Insights ...

Analyst(s):   Greg Hessong   |   Morgan Barnes
Blog Post January 30 2019
... I am an Account Executive (AE) on Gartner’s Event Sponsorship Sales Team. I’m originally from Dublin, Ireland, and I have been living in the United States for the past five years permanently. My passion growing up was playing football (soccer in the U.S.!) as well as Gaelic football — Ireland ...
Announcement April 19 2021
... Gartner for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice ...
Research Jul 2019
... Gartner client? Most vendors claim to have the best quality data or “highest quality leads,” which is highly subjective. Application leaders supporting sales technologies should use this Toolkit as a method to quantify up to seven objective indicators to determine the third-party’s data quality. When to Use ...

Analyst(s):   Ankush Jain   |   Melody Chien   |   Adnan Zijadic
Research Sep 2026
... Access Insights Already a Gartner client? Distributed hybrid infrastructure enables a unified control plane for infrastructure across on-premises, edge, and cloud. This evaluation compares provider offerings across nine capabilities and four use cases so heads of I&O can select the optimal DHI solution ...

Analyst(s):   Elaine Zhang   |   Julia Palmer   |   Daniel Bowers   |   Adrian Wong
Research Oct 2026
... Marketing work management platforms are evolving from systems that document and track work to platforms that orchestrate marketing activities across AI-enabled resources. CMOs should evaluate how effectively these platforms support prioritization, resource optimization and adaptation to changing business needs ...

Analyst(s):   Kate Fridley   |   Michael McCune   |   Amy Jenkins   |   Lacretia Marsh
Webinar On-Demand
... value, yet most organizations still struggle with fragmented data, rigid processes and modest budgets. CIOs must reposition modernization as an AI enabler that directly supports faster deployment, improved data accessibility and resilient operations. This complimentary Gartner webinar introduces a four‑stage ...

Analyst(s):   Sham Gill   |   Robert Hetu
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