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... experience in a wide range of sales roles. Before joining Gartner, he established and led sales enablement functions, managed channel partners and supported sales teams at EMC (now Dell Technologies), SimpliVity (acquired by HPE) and Applause. Establishing an impactful sales enablement function that drives change ...
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Research Feb 2026
... on measuring efficiency gains rather than business outcomes. These insights will help sales enablement leaders link AI initiatives to measurable impact on value contribution per person. Insights at a Glance Enablement Must Prove AI’s Value Actions Three Top Practices for Proving ROI of AI Success Measures ...

Analyst(s):   Patrick Quinlan   |   Doug Bushée
... Vendor Selection Gartner successfully helped Eaton with sales enablement vendor selection for next generation. Mission Critical Priority The Director of Commercial Operations and Technology at Eaton needed to assess, validate and select a sales enablement vendor for long-term strategic alignment. How Gartner ...
... Yetman primarily covers the Sales Enablement Key Initiative in the Gartner Sales research practice. Mr. Yetman helps Gartner clients examine sales enablement opportunities in the domains of talent development, sales process and methodology, buyer enablement, and sales enablement technologies. He also covers ...
... improve sales results Standing up a sales enablement function Building, managing and evaluating sales onboarding programs Successfully implement revenue technology Designing and deploying effective revenue systems Sales Go-to-Market Design and Execution| Sales Talent Management and Enablement| Sales Technology ...
Premium Research Nov 2025
... Enablement leaders must make a strategic shift to drive seller behavior change in the AI era. This requires a robust strategy that accelerates change adoption, finding new ways to leverage data, AI and technology for enablement responsibilities and updating the enablement team with new skills. Overview ...

Analyst(s):   Doug Bushée   |   Betsy Gregory-Hosler   |   Bill Yetman   |   Melissa Hilbert   |   Shayne Jackson
eBook January 27 2026
... team for more wins & sales. Learn how to: Identify customer pain points. Uncover the hurdles/challenges customers must overcome during the purchase process. Create “buyer enablement” tools. Develop specific information and resources to help customers anticipate and overcome challenges throughout the buying ...
... leaders (CSO, head of sales, head of sales strategy and operations, and sales enablement) to deliver benchmarks, explain frameworks, share best practices, and demonstrate approaches to better enable growth, acquisition, and retention of clients. Outsourced/Interim/Fractional Sales Executive specializing ...
Research Dec 2025
... Access Research Already a Gartner client? Sales enablement leaders are stretched thin as revenue demands surge and market chaos intensifies. With AI, enablement teams can slash content and delivery cycles, scale coaching and pinpoint what truly moves the needle — empowering them to outpace the market ...

Analyst(s):   Guy Wood
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