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Research Mar 2026
... driven by enterprise refreshes ahead of anticipated memory price hikes. Mobile phone shipments were flat; spending increased on premium and GenAI-enabled models. Top five devices vendors held 68.2% of market spend in 2025. Overview Methodologies and Definitions Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Roger Sheng   |   Namrata Banerjee   |   Rounak Bhattacharyya   |   Divyanshu Singh   |   Rishi Padhi
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Research Feb 2026
... Access Insights Already a Gartner client? Despite uncertainty and delays in investments, M&NR firms still see technology as a key enabler for operational efficiency, focusing on modernizing core systems, cloud migration and digital supply chains. IT spending is expected to reach $652.7 billion in 2026 ...

Analyst(s):   Pankaj Verma   |   Jonathan Davenport   |   Scot Kim   |   Inna Agamirzian   |   Marc Halpern
Research Feb 2026
... customer expectations and standardizes reactive service, leaders must adopt preemptive capabilities to prevent value erosion and stay competitive. This enables a zero-effort experience model that anticipates and resolves needs before customers notice them. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   John Quaglietta   |   Francesco Vicchi
Research Mar 2026
... critical underpinning for identity-first security strategies. CIOs must champion a formal IAM program to reduce risk and optimize their IAM investments to enable key cybersecurity and business objectives. Insights at a Glance Strategic Planning Assumption Impact Brief Actions How to Execute Success Measures ...

Analyst(s):   Rebecca Archambault   |   Michael Kelley
Research Feb 2026
... Access Insights Already a Gartner client? CMOs must navigate a winding path through complex martech obstacles in pursuit of an AI-enabled marketing function. These predictions highlight risks and opportunities for blown budgets, proof of value for AI, engaging with machine customers and integrating customer ...

Analyst(s):   Lacretia Marsh   |   Audrey Brosnan   |   Andrew Frank   |   Sandy Shen   |   Suzanne Schwartz   |   Nicole Greene   |   Joseph Enever   |   Lizzy Foo Kune   |   Adam Sarner   |   Benjamin Bloom   |   Eric Schmitt   |   Matt Wakeman
Research Mar 2026
... shared services need to deliver. CIOs must challenge previously held assumptions around labor cost, risk and location to unlock the enhanced value AI enables in shared services. Insights at a Glance Strategic Planning Assumption Impact Brief Actions Cautions How to Execute Success Measures Gartner Recommended ...

Analyst(s):   Miles Gibson   |   Yanni Karalis   |   Jamie Heyes   |   Vishnu Kumar   |   Galliopi Demetriou   |   George Swale   |   William Maurer   |   Stewart Buchanan   |   Maddie Otter
Research Apr 2026
... Access Insights Already a Gartner client? Most heads of I&O are pursuing an AI-enabled future through outdated processes and methods, limiting both efficiency and demonstrable value. These insights present a three-step framework (audit, analyze, activate) intended to close this gap in a structured, repeatable ...

Analyst(s):   Mark Margevicius
Research Feb 2026
... redesign operational metrics to support executive decisions and align with CIO priorities. Translating existing operational measures into outcome signals enables I&O to inform enterprise investment, prioritization, and risk trade-offs. Insights at a Glance Strategic Planning Assumption Impact Brief Actions ...

Analyst(s):   Vishesh Divya
Research Apr 2026
... Access Insights Already a Gartner client? Traditional HR-IT silos hinder successful AI transformations. To enable AI at scale, CHROs must reinvent their HRIT operating model by driving operational fusion, incubating techno-functional talent and establishing skills-based career paths across HR and IT. ...

Analyst(s):   Lily Mok   |   Mark Whittle   |   Katie Sutherland   |   Josie Xing
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