... plan was created and centered on agility, governance, and value delivery. This initiative was internally led, with Gartner serving as a strategic enabler. By leveraging Gartner’s research, frameworks, peer network and the guidance of Executive Partner Steve Heck, the City accelerated digital delivery ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... recommend walking through the entire sales and implementation process. Try to find any weaknesses in your ability to improve buyers’ confidence after purchasing your software. You may need to adjust your messaging, fortify customer enablement documentation, develop sales training, add to existing campaigns ...
... employee/manager self-service. HR tech product leaders need to design and message technology solutions that are aligned to HR business priorities to drive sales and capture buyer interest. Data Snapshot Data Insights What You Need to Do Gartner Recommended Reading Gartner Research ...
... GTM misalignment is a common source of friction that inhibits commercial success. To improve execution, chief sales officers must lead through a formal GTM council of commercial leaders, and adopt a more collaborative and interdependent approach. They must take on an “encourager” leadership style. Overview ...
... Organizations can lack holistic digital experiences, with siloed websites or portals for marketing, sales, digital commerce and customer service. Ideally, all of these must converge toward a single digital experience. B2B digital commerce leaders can use this research to understand how to build end-to-end ...
... Access Research Already a Gartner client? To meet evolving buyer preferences and maintain competitive advantage, key account programs will require chief sales officers to strategically integrate AI agents. This will transform the role of the key account manager and create new symbiotic human and technology ...
... Access Research Already a Gartner client? Chief sales officers are under pressure to deploy AI to boost pipeline productivity, especially with traditional prospecting approaches lagging. This research guides CSOs in understanding which prospecting use cases offer the best opportunities to see benefits ...
... Chief sales officers face mounting pressure to embrace and strategically utilize AI to boost revenue, enhance growth and improve seller productivity while still focusing on “hitting the number.” These objectives can be met through a three-pronged strategy: champion, develop or assign and purchase. Overview ...
... Retailer marketing budgets decreased amid increased pressure to drive sales. To achieve their goals in this dynamic, CMOs are investing heavier in paid media, while driving efficiencies from tech. Use this benchmarking report to contextualize your marketing budget plans. Data Snapshot Data Insights ...