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... recommend walking through the entire sales and implementation process. Try to find any weaknesses in your ability to improve buyers’ confidence after purchasing your software. You may need to adjust your messaging, fortify customer enablement documentation, develop sales training, add to existing campaigns ...
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... presenting to executive audiences across industries on the impact of AI, and has led discussions with the U.S. government. Her cross-functional approach enables Gartner clients to lead confidently through disruption, with a focus on AI strategy, value realization, responsible use, ethics, data, and the impact ...
... customer journey focus. Business impact Aligned marketing with business goals, boosted revenue, improved customer acquisition with Gartner insights, and enabled strategic foresight for future growth. Industry Financial Services Revenue $1.5B Employees 1,000+ Related Gartner resources Chief Marketing Officer ...
Premium Research Aug 2025
... Organizations can lack holistic digital experiences, with siloed websites or portals for marketing, sales, digital commerce and customer service. Ideally, all of these must converge toward a single digital experience. B2B digital commerce leaders can use this research to understand how to build end-to-end ...

Analyst(s):   Mike Lowndes
Premium Research May 2025
... Retailer marketing budgets decreased amid increased pressure to drive sales. To achieve their goals in this dynamic, CMOs are investing heavier in paid media, while driving efficiencies from tech. Use this benchmarking report to contextualize your marketing budget plans. Data Snapshot Data Insights ...

Analyst(s):   Matt Moorut
Premium Research Jun 2025
... Retailers and B2B companies face increased customer and consumer demands for inventory visibility and supporting segmentation across multiple sales channels and marketplaces. This research provides supply chain technology leaders insights into the DOM market and available DOM applications. Overview ...

Analyst(s):   Rishabh Narang   |   Chap Achen   |   Max Panther Hammond
Premium Research Jul 2025
... This guide offers a list of vendors across 30+ areas within the digital commerce ecosystem, including sales, marketing, data analytics and customer experience. It helps digital commerce leaders understand ecosystem segments, identify vendor positions, define applications areas and build a targeted list ...

Analyst(s):   Hanna Karki   |   Penny Gillespie   |   Jason Daigler   |   Debbie Buckland   |   Sandy Shen   |   Mike Lowndes   |   Aditya Vasudevan   |   Irina Guseva
Premium Research Jul 2025
... GTM misalignment is a common source of friction that inhibits commercial success. To improve execution, chief sales officers must lead through a formal GTM council of commercial leaders, and adopt a more collaborative and interdependent approach. They must take on an “encourager” leadership style. Overview ...

Analyst(s):   Dave Egloff   |   Brendan Condon
Research Sep 2025
... Access Research Already a Gartner client? CSOs are increasingly pressured to leverage AI in sales, but many fail to maximize its potential. This research guides CSOs in adopting a portfolio strategy for AI investments to foster better strategic alignment, proactive management and higher returns on investment ...

Analyst(s):   Wendy Butler-Mafuz   |   Doug Bushée   |   Dan Gottlieb   |   Sandhya Mahadevan
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