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... Organizations must align their cybersecurity investments to enable strategic business goals and optimize risk outcomes. CISOs should use this template to demonstrate alignment with strategic initiatives and secure board support for cybersecurity spending. Gartner Research ...
Analyst(s): Will Candrick | Richard Addiscott | Tom Scholtz
... CISOs are evolving into strategic enablers, focusing on risk management and digital trust. Security leaders should leverage integration and automation to meet CISOs’ needs for efficiency and reduced complexity. Gartner Recommended Reading Gartner Insights Abstract ...
... Access Research Already a Gartner client? Sales organizations often fall short of new customer acquisition goals, especially when sellers prioritize existing customers over net-new logos. CSOs can achieve stronger overall performance by creating a GTM strategy specific to hunting to grow revenue and ...
... Worldwide device market saw a 1.2% year-over-year growth, marking five consecutive quarters of expansion. PC shipments rose by 5.1%, while mobile phone sales remained flat at 0.1%. Vendors deftly navigated tariff challenges, boosting supply amid economic uncertainty and wavering consumer confidence. Overview ...
... Modern AI organizations should expand their view of external validation not just as a sales accelerator, but as a strategic driver of viral growth. Tech CEOs of AI-native companies have an opportunity to leverage trust and validation to demonstrate rapid technological advancements that AI makes possible ...
... Access Insights Already a Gartner client? Are you capable of leading an AI sales development representative workforce? Forget everything you know about tech rollouts. AI SDRs aren’t just tools, they’re virtual workers. If you treat them like software, you’ll fail. Success demands a job assignment, complete ...
... Access Insights Already a Gartner client? Product managers who proactively differentiate the pricing of new AI-enhanced security products can accelerate sales growth and strengthen their market position. To do this, they must learn how to highlight the value of AI in pricing models to increase adoption and ...
Analyst(s): Charanpal Bhogal | John Santoro | Marissa Schmidt
... Insights Already a Gartner client? CSOs aim to boost seller productivity but often rely on traditional analytics that lack actionable guidance. But 84% of sales leaders see less impact than expected, and sellers struggle to find relevance. CSOs must adopt a comparative approach to performance analysis to uncover ...