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Premium Research Jan 2026
... CSCOs can protect margins and drive profitable growth by implementing granular, segment-level measurement and reporting. This enables targeted diagnoses of margin leakage and supports timely corrective actions across differentiated customer segments. Insights at a Glance Issue Context Impact Brief Implications ...

Analyst(s):   Kevin Otto   |   Paul Lord
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Premium Research Jan 2026
... DRaaS enables organizations to quickly recover critical applications and data after a disruption, ensuring business continuity with minimal downtime. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Community Contributor
... Gartner, leverages deep experience as a CIO and advisor to empower C-level leaders. Adam’s unique path from finance and government to executive IT roles enables him to provide empathetic, strategic guidance, helping clients navigate complex digital transformations and achieve measurable outcomes. Business impact ...
Premium Research Jun 2025
... Innovations in neuromorphic computing, a key component in the AI race, will enable an AI architecture that product leaders must evaluate when planning the next generations of AI-enabled products. These innovations span from designs for data-essential capabilities to extreme-low-power and small-form-factor ...

Analyst(s):   Eric Goodness   |   Aakanksha Bansal
Research Apr 2026
... Organizational objectives and ongoing market dynamics in IT, cloud, and utility expense control must be considered as the market moves toward “zero-touch,” AI-enabled platforms, and performance-based engagement models. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors ...

Analyst(s):   Katja Ruud   |   Matt Baldino
... begins with marketing and sales co-developing lead qualification strategies, straight from defining a high-quality lead to determining lead scoring strategies and making iterative improvements. To enable collaboration between marketing and sales: Solicit feedback from sales on lead quality. Also, take ...
Research May 2025
... initiatives based on new GenAI-based product R&D and commercialization will take too long to meet most near-term expectations. CIOs should instead focus on sales, relationship cultivation and revenue recognition, and use GenAI to change the behavior of B2B and B2C customers. Overview Introduction Analysis Gartner ...

Analyst(s):   Mandi Bishop   |   Nate Suda   |   Arun Chandrasekaran   |   Hung LeHong   |   Vernon Thaver
... Human Resources Supply Chain Data & Analytics Finance Marketing Tech & Service Providers Cybersecurity Software Engineering Infrastructure & Operations Sales Communications Customer Service R&D Audit & Risk ...
Research Nov 2025
... advanced analytics to deliver measurable improvements in operational efficiency and asset performance across manufacturing functions. These vendors enable organizations to move from reactive problem solving to proactive, intelligent optimization. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chris Campbell   |   Simon Jacobson   |   Jake Cunningham   |   Scot Kim   |   Paul Lord
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