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Article February 17 2026
... accountability and positions HR to lead the organization through AI-enabled change. Redesign the HR operating model and HR roles Reinvention is a leadership choice. CHROs must show how HR will create business value in an AI-enabled enterprise — not by simply adding tools, but by recasting the function ...
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Research Dec 2024
... Already a Gartner client? Most organizations face poor lead quality and customer acquisition issues due to sales-marketing misalignment and misinterpreting high buyer effort with readiness to buy. Sales operations leaders can use this guide to work closely with marketing for an improved lead qualification ...

Analyst(s):   Avi Krish Bedi
Premium Research May 2025
... application leaders can leverage this research to achieve their process optimization and transformation goals more efficiently and effectively through AI-enabled robotic process automation. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Arthur Villa   |   Sachin Joshi
Premium Research May 2025
... Financial planning software enables organizations to make well-informed decisions by offering customized analytics and reporting capabilities. This note guides financial planning and analysis leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Contributors
Premium Research Aug 2025
... requires new, shared technology foundations to underpin the enterprise. This research can guide Heads of EA to develop shared digital foundations that enable both local and enterprise goals. Overview Conclusion Gartner Recommended Reading About This Research Gartner Research ...

Analyst(s):   Ian Reynolds
Premium Research Jul 2025
... AI code assistants enable developers to write, understand and manage code more efficiently, enhancing developer experience and productivity. This note guides software engineering leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology ...

Analyst(s):   Peer Contributors
Premium Research Aug 2025
... Evaluating PMO performance, headcount and risks is crucial to enable the delivery of tangible business value. Program and portfolio management leaders responsible for a PMO can use these insights to benchmark maturity, identify risks and refine strategies for maximum impact. Action Name Gartner Research ...

Analyst(s):   Woojin Choi   |   Jennifer Jackson   |   Deeksha Agnihotri   |   Lars Mieritz
Research Jul 2025
... experiences deliver business-to-business value, but CMOs struggle to manage personalization demands. Scale personalization for demand generation through AI-enabled segmentation, lead scoring, next best actions and content atomization. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Ankita Soni   |   Alan Lopez   |   Upasna Chandna
Premium Research Jul 2025
... Organizations struggle to demonstrate how complex business decisions enabled by data and analytics investments impact business outcomes. D&A leaders should use decision maps to enhance the value impact of D&A initiatives. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended ...

Analyst(s):   Melissa Davis   |   Pieter den Hamer   |   David Pidsley   |   Gareth Herschel
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