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Premium Research Aug 2025
... growth are hindered by the value gap between an organization’s value proposition and the value customers realize. CSOs must take decisive action to enable frontline teams to close the value gap to maximize retention and growth of existing customers. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Daniel Hawkyard
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Premium Research May 2025
... New CMOs often lack the time to identify and connect with the key stakeholders that enable them to meet their objectives. This research helps you identify and profile these stakeholders and their communication styles to develop a communication plan that aligns with their preferences. Action Name Gartner ...

Analyst(s):   Lacretia Marsh   |   Chris Ross
Premium Research Jul 2025
... requires significant changes to a company’s supply chain. This research highlights how network design, planning and other cross-functional activities enable a reverse supply chain strategy that captures more value from materials to unlock sustainability outcomes. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Aishwarya Nidadavolu   |   Sarah Gilchrist   |   Vicky Forman   |   Laura Rainier
Premium Research May 2025
... User authentication enables identity verification of people already known to an organization to provide identity-first security across the organizational network. This note guides identity and access management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. ...

Analyst(s):   Peer Contributors
Premium Research May 2025
... CMOs can overcome complexity by establishing a new operating model for martech management that improves strategic value for their martech teams and enables growth. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Audrey Brosnan   |   Matt Wakeman
Premium Research May 2025
... Accelerating modernization of mission-critical infrastructure with primary storage platforms is essential to enable resilient, platform-era operations. This note guides infrastructure and operations leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. ...

Analyst(s):   Peer Contributors
Premium Research Jun 2025
... CPOs who are new to the role may need to overcome (or live up to) the personal brand of their predecessor. This video shares some simple strategies to enable CPOs to build their personal brand among their peers and teams in the first months. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Charles Sutherland
Premium Research Jul 2025
... Enable more effective category management with five proven frameworks to prioritize and sequence multiyear category strategies. This research guides heads of category management in moving from reactive to proactive planning, ensuring every project builds momentum toward long-term business goals. Overview ...

Analyst(s):   Ronak Gohel   |   Ryan Polk
Premium Research Jul 2025
... utilities are stuck on legacy billing. CIOs who ignore modern customer platforms risk irrelevance. They must lead real-time, customer-first innovation to enable energy-as-a-service and behind-the-meter solutions that unlock new revenue. Strategic Planning Assumption Analysis Next Steps Gartner Recommended Reading ...

Analyst(s):   Lauren Wheatley   |   Lloyd Jones
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