... Technology marketers can use this template to create a buyer’s guide for both the buyer and for salesenablement. The goal is to help buyers plan a progressive buying journey with broad stakeholder consensus, resulting in shorter purchase cycles and lower purchase regret. Gartner Research ...
Analyst(s): Roland Johnson
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... Low alignment between sales products and seller workflows hurts technology adoption and performance, an issue compounded by the introduction of AI. Financial services leaders should form cross-functional teams to align sales tech with workflows, driving higher adoption, productivity and revenue. Overview ...
... Sales managers are force multipliers for team performance, but too much of their time is spent on noncore activities. CSOs must simplify the role through technology to offload or augment tasks, allowing sales managers to focus on high-impact, human-led activities that drive team performance. Insights ...
... Access Insights Already a Gartner client? Digital sales rooms improve deal engagement and execution — but without a clear deployment plan, they risk becoming underutilized content repositories. Sales operations leaders must first align DSR use cases to key opportunities to add value, then mitigate risk ...
Analyst(s): Melissa Hilbert | Luke Tipping | Mark Paine
... AI won't transform FP&A if data remains fragmented and report-centric. Use a three-step approach to automate the data supply chain by designing analytics around decisions, building trusted data products, and establishing a semantic layer to scale AI and improve decision-making. Gartner Recommended Re ...
... Access Insights Already a Gartner client? Transforming PCs into tokenomics optimization engines can redirect $40 billion from cloud-to-client hardware by 2030. Product leaders should position infrastructure PCs as AI FinOps extensions, enabling local AI processing, real-time cost control and secure da ...
... Gartner’s Market Share and Forecast DataHub helps clients analyze data by IT market, technology segment, region, and vendor performance to assess position, identify growth opportunities, and support strategic decisions. When to Use Directions for Use Gartner Insights Abstract ...
... Access Insights Already a Gartner client? Improving inventory performance in complex businesses requires thorough assessment before taking action. This research provides supply chain planning and performance management leaders with a comprehensive assessment framework that delivers insight, prioritiza ...