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Research Jan 2023
... Access Insights Already a Gartner client? Our preliminary estimates indicate overall mobile phone sales to end users declined again in 4Q22 driven by slowing demand in some regions, while iPhones sales weakened due to supply constraints. Growing inflationary pressures and economic recession continued ...

Analyst(s):   Rishi Padhi   |   Namrata Banerjee   |   Anshul Gupta   |   Rounak Bhattacharyya
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Research Dec 2021
... Access Insights Already a Gartner client? 2021 wrapped up a strong year with sales up by 26.7%, but broad component constraints continue to restrict demand during 1H22. Demand is expected to accelerate during 2H22; however, a sales downturn of 5.0% remains forecast for 2023 due to excessive supply. Table ...

Analyst(s):   Joseph Unsworth
Insight August 25 2022
... customer value measurement strategy. Gartner is a trusted advisor and an objective resource for 15,000+ enterprises in 100+ countries. Gartner for Sales provides sales leaders with the insights, advice and tools they need to address their mission-critical priorities. ...
Research January 28 2026
... cross-enterprise endeavor that requires CIO attention and expertise to be successful. CIOs must provide sound GHG emissions data and analytics capabilities to enable their organizations to successfully deliver on climate commitments. Complete the form to learn more about the CIO's role in managing GHG emissions ...
Research January 28 2026
... of innovation and change with enterprise applications By 2026, all the top 20 cloud platform and SaaS providers will offer component marketplaces to enable customers’ composable strategies, differentiating by quality, convenience and security. Technology and service providers must modernize their offerings ...
Research Dec 2025
... marketing software market is set to grow at a 13.4% CAGR, from $29 billion in 2024 to $55 billion by 2029, driven by GenAI and agentic AI technologies that enable smarter automation and personalized engagement. Providers can use this document to understand the drivers of CRM marketing software spend growth. ...

Analyst(s):   Julian Poulter   |   Alexandre Oddos   |   Roland Johnson   |   Amarendra .   |   Kanchi Bindal
Research Nov 2025
... Advisors Highspring IBM KPMG McKinsey & Company Oliver Wyman PwC Function Assessment Insight Generation Deliverable Engagement Governance Talent Change Enablement Service Delivery Flexibility Technology Deployment Cost Efficiency and Savings Innovative Modernization Low Complexity Inclusion and Exclusion Criteria ...

Analyst(s):   Marco D'Ascoli   |   Geraldine Garaud   |   Lavinia Ritchie Sasse
Research Dec 2025
... platforms are evolving to support the full spectrum of marketing operations, from planning and resourcing to optimization. CMOs should evaluate how AI-enabled capabilities in these tools drive productivity gains while maintaining strategic alignment across teams and projects. Overview Strategic Planning Assumption ...

Analyst(s):   Lacretia Marsh   |   Rachel Dooley   |   Anja Naski   |   Kate Fridley   |   Amy Jenkins   |   Michael McCune
Premium Research Aug 2025
... focus on minimizing SaaS sprawl to the detriment of business agility and innovation. Instead, heads of EA must collaborate with application leaders to enable strong digital foundations and adaptive governance models so that new SaaS solutions deliver value without increasing risk. Overview Introduction ...

Analyst(s):   Allan Wilkins   |   Melanie Walker   |   Christopher Trueman   |   Andrew Gianni
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