... marketing strategies Driving growth and loyalty through powerful customer experiences Establishing effective multichannel marketing strategies Increasing sales through integrated buying experiences Transforming organizations through strategic brand management About the Gartner Marketing Symposium/Xpo™ Conference ...
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... Introduction Analysis Research Functions of Your Marketing and Sales Teams to Ensure Broader Assessment Beyond Core Marketing Features Select a Vendor Whose Functions Map to Your Objectives Unify the Revenue-Generating Process Across Marketing and Sales Challenges With CRM Lead Management Evaluation and Adoption ...
... From warehouse orchestration to last-mile routing, agentic AI can enable logistics systems to autonomously act and make decisions. For supply chain technology leaders, the opportunities could be transformative — but so are the challenges of unpredictability, governance, explainability and data bias. ...
Analyst(s): Simon Tunstall | Rishabh Narang | Dwight Klappich | Brock Johns | Oscar Sanchez Duran
... Prepare for this pivotal transformation by using the modern Medici model, along with the concept of the Renaissance human, as a blueprint for an AI-enabled society. Overview Strategic Planning Assumptions Maverick Research Analysis Contributors Gartner Recommended Reading Note 1: Primary and Secondary ...
... product analytics cannot fully understand user behaviors and discover insights that drive business success. Product leaders should leverage GenAI-enabled solutions that scale organizationwide to optimize experiences and improve user adoption, engagement and satisfaction. Overview Strategic Planning Assumptions ...
Analyst(s): Kelli Smith | Vivek Tomar | Melissa Davis | Andrew Newman | Adrian Lee
... emerging or expanding regulations, advancements in AI, and ongoing brand transformation. According to Gartner research, three critical support roles enable CISOs to thrive: chief of staff, project managers, and business information security officers. These functions are essential for CISOs as they adapt ...
Analyst(s): Josh Murphy | Niyati Daftary | Fadeen Davis
... capabilities and agile operational practices. Together with CIOs, heads of I&O should proactively prepare for SimOps, as it is set to become a key enabler of autonomous business initiatives. Overview Introduction Description Benefits and Uses Risks Recommendations Contributors Gartner Recommended Reading ...
... position. Taiwan is gaining share through technological leadership, cutting-edge design and manufacturing, and its role as one of the world’s premier enablers of custom AI silicon. China is gaining share by sheer volume, capturing its enormous domestic market through a state-mandated push for self-sufficiency ...
... Data architects are tasked with designing and managing frameworks to enable smooth and secure data flows across integrated systems, but often lack the strategic context to align with organizational goals. This research empowers data architects to align D&A capabilities with business objectives by detailing ...