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Premium Research Oct 2026
... A number of B2B sales trends, such as AI sales agents, personal AI use, and regionalism, will have far-reaching impacts on supply chain operations. This analysis will help CSCOs assess these trends’ impact on supply chain strategy and execution. Insights at a Glance Issue Impact Implications Gartner ...

Analyst(s):   Julia Heyman
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Research April 13 2026
... rebuild seller performance for the AI era AI investments are accelerating, buit seller productivity sn’t keeping pace. Gartner research shows that most sales organizations are applying AI on top of broken data, inconsistent workflows, and outdated performance models. Without rebuilding the foundations of ...
Research Aug 2026
... Access Insights Already a Gartner client? Many AI initiatives are failing because autonomous agents lack reliable enterprise context. This forces AI agents to guess, hallucinate, and consume excess tokens. D&A leaders must lead a federated, collaborative team to build an enterprise context layer to bo ...

Analyst(s):   Kjell Carlsson   |   Lydia Ferguson   |   Michael Gonzales   |   Stephen Kennedy
Research Sep 2026
... capabilities and operating model of the finance function. CFOs must determine how finance will create value, develop talent and operate in an increasingly AI-enabled environment. Why This Matters Blind Spots What’s Around the Corner Questions You Should Be Asking Gartner’s Positions Your Journey as a CFO Gartner ...

Analyst(s):   Dennis Gannon   |   Johanna Robinson   |   Nisha Bhandare   |   Mallory Bulman
Premium Research Sep 2026
... AI is poised to transform R&D portfolio management as we know it. This brief explores three models of AI enablement in R&D portfolio management, from enhanced analytics to autonomous portfolio management, and guides R&D leaders on how to assess which model is most appropriate for their organization. ...

Analyst(s):   Tom Jepsen   |   Lauren Maiya   |   Charlotte Boliver
Research Sep 2026
... between CIOs and business leaders is necessary for safely scaling AI agents. CIOs must implement oversight, control and evaluation capabilities to enable users to align agent operations with business logic, reducing risk and optimizing value. Insights at a Glance Impact Actions Cautions How to Execute ...

Analyst(s):   Alex Levine   |   Joe Ham
Research January 27 2026
... How Blockchain in Supply Chain Enables Ecosystem Success A Case Study from PharmaLedger Association Lack of trust and unwillingness to share data among partners can be debilitating to the success of the supply chain ecosystem. In a recent Gartner survey, wariness about data sharing and data privacy was ...
Research Aug 2026
... Access Insights Already a Gartner client? Traditional, static sales planning can’t keep pace with market volatility. Build a revenue flight simulator using AI-driven simulations to challenge assumptions, simulate competitive responses, and pressure-test go-to-market decisions before they are tested by ...

Analyst(s):   Morgan Barnes   |   Brendan Condon
Premium Research Aug 2026
... As AI roleplay adoption grows, product marketing leaders must ensure simulations reflect credible buyer reality. Stronger personas, positioning and market context help sellers build confidence, improve performance and drive greater impact. Insights at a Glance Strategic Planning Assumption Issue Impact I ...

Analyst(s):   Liz Pellegrini   |   Bill Yetman
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